# Tapjoy

> Tapjoy is a mobile advertising marketplace, now part of Unity, that lets app users earn in-app currency by completing advertiser offers. It began with an iPhone game, grew into a two-sided business serving app publishers and advertisers, and remains a prominent offerwall product. Its history also shows how fragile a reward promise becomes when tracking, platform rules, and customer support fail to keep up.

- **Founded:** 2007
- **Headquarters:** San Francisco, United States
- **Founders:** Lee Linden (Co-founder), Ben Lewis (Co-founder)
- **Products:** Tapjoy Offerwall, Rewarded video, Daily Rewards, Offerwall publisher dashboard
- **Notable:** TapDefense exceeded 20 million downloads, according to a 2012 SEC filing about its founders., Tapjoy announced a $30 million Series D in 2011., The 2021 ironSource acquisition agreement valued Tapjoy at approximately $400 million.

## Products & services

- **Tapjoy Offerwall** — An opt-in in-app marketplace where users complete advertiser offers for virtual currency; publishers earn advertising revenue and advertisers pay on completed actions.
- **Rewarded video** — Video advertising in exchange for in-app rewards, historically offered by Tapjoy and now part of Unity's broader rewarded advertising portfolio.
- **Daily Rewards** — Offerwall campaigns that reward successive in-app events and encourage repeat play.
- **Offerwall publisher dashboard** — Reporting, placement management, app-level metrics, and A/B tests for publishers.

## Achievements

- TapDefense exceeded 20 million downloads, according to a 2012 SEC filing about its founders.
- Tapjoy announced a $30 million Series D in 2011.
- The 2021 ironSource acquisition agreement valued Tapjoy at approximately $400 million.
- Unity's Aiming case study reported an 80% engagement-rate increase; this is a customer result, not a typical outcome.

## Latest updates

- **2026-06** — Unity published a rewarded advertising analysis covering its offerwall and retention data.
- **2026-02** — Unity launched a rebuilt Tapjoy offerwall publisher dashboard for all partners.
- **2025-11** — Unity published a Superbox offerwall case study reporting 130% of D30 ROAS target.
- **2024-03** — Unity launched Tapjoy Daily Rewards.

## Links

- Website: https://unity.com/products/tapjoy
- LinkedIn: https://www.linkedin.com/company/tapjoy
- Twitter/X: https://twitter.com/tapjoy
- GitHub: https://github.com/tapjoy
- YouTube: https://www.youtube.com/channel/UCJnrnlL7BpwBGMCDekMTGtw
- Instagram: https://www.instagram.com/tapjoy/

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Profile page: https://yespress.io/tapjoy
Published by YesPress — https://yespress.io
Last updated: 2026-09-28