# Taoufik Jamali

> Taoufik Jamali is a Moroccan-born serial entrepreneur and CEO of Journify, an AI-powered composable Customer Data Platform that pushes ad conversion match rates from ~42% to 70-90% through privacy-first, server-side data activation. With two successful startup exits under his belt - Netclub (sold to Match.com in 2007) and Unyk (acquired by Viadeo in 2009) - and stints as VP of Growth at Shopkick and VP of Product/PLG at Smartsheet, Jamali founded Journify in 2023 and grew it to $1M ARR within nine months, raised $4M in 2025, and doubled the company valuation in under six months as he targets the broken attribution problem plaguing e-commerce advertisers globally.

- **Role:** Co-Founder & CEO at Journify
- **Organizations:** Journify, Smartsheet, Shopkick, Sociable Labs, Viral Ninja, Unyk, Netclub
- **From:** Morocco
- **Nationality:** Moroccan
- **Education:** Bachelor of Engineering, Moscow State Technical University of Civil Aviation (MSTUCA), Master of Science (M.Sc.), Université du Québec - École de Technologie Supérieure, Entrepreneurship/Entrepreneurial Studies (Certificate), Stanford University
- **Known for:** Sold Netclub to Match.com in 2007 - first exit with 4M users, Grew Unyk to 20M users and sold to Viadeo in 2009 - second exit, Led product-led growth as VP at Smartsheet, a publicly traded SaaS company

## Career timeline

- **Pre-2001** — Worked three years as an engineer in Morocco before emigrating to Montreal
- **2001** — Moved from Morocco to Montreal, Canada to pursue a graduate degree in e-business
- **2004** — Co-founded Netclub, a social network that grew to 4M users
- **2007** — Sold Netclub to Match.com - first successful exit
- **2007** — Co-founded Unyk, a contact management and networking platform
- **2009** — Unyk acquired by Viadeo (20M users at time of acquisition) - second successful exit
- **2010-2013** — Co-founded Viral Ninja (viral customer acquisition platform), later merged to become Sociable Labs
- **2013-2016** — VP of Growth at Shopkick (acquired by SK Planet)
- **2016** — Completed entrepreneurship program at Stanford University
- **2016-2022** — Vice President of Product-Led Growth at Smartsheet
- **2023** — Founded Journify with co-founders Omar Al Shoubaki and Amine Chouki
- **2024** — Journify officially launched; reached $1M ARR within 9 months
- **2025-02** — Journify raised $4M Series A led by Silicon Badia
- **2025-07** — Journify doubled valuation after securing fresh investment from Shorooq Partners, Bunat Ventures, and Plug and Play

## Achievements

- Sold Netclub to Match.com in 2007 - first exit with 4M users
- Grew Unyk to 20M users and sold to Viadeo in 2009 - second exit
- Led product-led growth as VP at Smartsheet, a publicly traded SaaS company
- Grew Shopkick as VP of Growth before its acquisition by SK Planet
- Founded Journify and reached $1M ARR within 9 months of launch
- Raised $4M from Silicon Badia and strategic investors in February 2025
- Doubled Journify valuation in under 6 months post-Series A
- Built technology team across Morocco, Jordan, Dubai, and San Francisco
- Pushed client ad conversion match rates from ~42% to 70-90% through Journify's platform
- Achieved 50% ROAS boost and 80% reduction in cost-per-purchase for Jarir Bookstore
- Stanford entrepreneurship program graduate

## Latest updates

- **2025-07** — Journify doubled its valuation after securing fresh investment from Shorooq Partners, Bunat Ventures, and Plug and Play
- **2025-02** — Journify raised $4M Series A led by Silicon Badia with participation from RZM and strategic investors
- **2024-12** — Journify reached $1M ARR within 9 months of launch with 5x revenue growth trajectory

## Links

- Website: https://journify.io
- LinkedIn: https://www.linkedin.com/in/taoufik/
- Twitter/X: https://twitter.com/teljamali

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Profile page: https://yespress.io/taoufik-jamali
Published by YesPress — https://yespress.io
Last updated: 2026-05-13