# Taoufik El Jamali

> Taoufik El Jamali is the co-founder and CEO of Journify, which builds infrastructure for sending first-party conversion data to advertising platforms. He co-founded Unyk, acquired by Viadeo in 2009, and later held growth leadership roles at InVision, Housecall Pro and Smartsheet. His education spans aeronautics in Moscow, e-business in Montreal and entrepreneurship studies at Stanford.

- **Role:** Co-Founder & CEO at Journify
- **Organizations:** Journify, Unyk, ViralNinjas, Sociable Labs, Shopkick, InVision, Housecall Pro, Smartsheet
- **Nationality:** Moroccan
- **Education:** Bachelor of Engineering, Aeronautics, Moscow State Technical University of Civil Aviation, Master of Science, Management Information Systems / e-business, École de technologie supérieure, Université du Québec, Entrepreneurship / Entrepreneurial Studies; credential type not independently confirmed, Stanford University
- **Known for:** Co-founded Unyk, which had 20 million users at its 2009 acquisition by Viadeo., Helped sell Netclub to Match.com in 2007., Led Journify as it reported reaching $1 million ARR within nine months of its March 2024 launch.

## Career timeline

- **2004** — Co-founded Unyk with Sébastien Brault.
- **2007** — Participated in the sale of Netclub to Match.com.
- **2009** — Unyk acquired by Viadeo; reported user base of 20 million.
- **2014** — ViralNinjas merged with Sociable Labs.
- **2016-2017** — VP, Growth at Shopkick.
- **2017-2018** — VP, Growth Product at InVision.
- **2018-2021** — VP Growth Product - Self Serve at Housecall Pro.
- **2021-2022** — VP, Product Led Growth at Smartsheet.
- **2023** — Journify founding year given in company announcements; co-founded with Amine Chouki and Omar AlShoubaki.
- **2024-03** — Journify commercially launched, according to its February 2025 announcement.
- **2025-02** — Journify announced $4 million funding led by Silicon Badia.
- **2025-07** — Journify announced strategic backing from Shorooq, Bunat Ventures and Plug and Play.

## Achievements

- Co-founded Unyk, which had 20 million users at its 2009 acquisition by Viadeo.
- Helped sell Netclub to Match.com in 2007.
- Led Journify as it reported reaching $1 million ARR within nine months of its March 2024 launch.
- Listed as a past speaker at Web Summit Qatar 2026.

## Latest updates

- **2026-08** — Published an explanation of signal completeness on Journify’s website on August 17.
- **2026-08** — Published a guide to selecting ad signal infrastructure on August 9.
- **2026-02** — Listed as a speaker for Web Summit Qatar 2026.
- **2025-07** — Journify announced strategic investment and reported doubled valuation and fivefold revenue growth over six months.

## Links

- Website: https://www.journify.io/
- LinkedIn: https://www.linkedin.com/in/taoufik
- Twitter/X: https://x.com/teljamali

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Profile page: https://yespress.io/taoufik-el-jamali
Published by YesPress — https://yespress.io
Last updated: 2026-10-15