# Tanya van Soest

> Tanya van Soest is a Canada-based fractional marketing and communications executive, co-founder of The Articulate Collective, and Head of Marketing at clean-fuels developer StormFisher. Her two-decade career spans enterprise and scale-up environments, including SAP and Botify, and now centers on helping technical, high-growth businesses connect brand foundations, narrative, demand generation, and practical execution.

- **Role:** Head of Marketing at StormFisher; Co-founder and Fractional CMO at The Articulate Collective
- **Organizations:** StormFisher, The Articulate Collective, Willo, Credit Benchmark, Botify, SAP Customer Experience, Amp&Axle Consulting
- **Education:** Concordia University
- **Known for:** Co-founded The Articulate Collective in 2024., Curated Botify Connect events in London and Chicago in 2023., Led strategy, survey execution, development, and promotion for Willo's Hiring Intelligence Report 2026.

## Career timeline

- **1997-2002** — Studied at Concordia University and worked as a research project coordinator and research assistant at its Center for Studies in Behavioral Neurobiology.
- **2017** — Appeared in an SAP Hybris digital summit session discussing technological disruption and customer experience.
- **2019** — Co-authored an SAP article on customer value in the experience economy.
- **2020** — Published as Chief Storyteller for SAP Customer Experience on the role of employee care in company culture.
- **2023** — Led global communications and content strategy work at Botify, including customer stories, product content, press materials, and Botify Connect events in London and Chicago.
- **2024** — Co-founded The Articulate Collective as a fractional, full-stack marketing firm for high-growth businesses.
- **2025** — Led a Credit Benchmark brand repositioning, oversaw Willo customer storytelling and its 2026 hiring report, and spoke on client-agency partnerships at DIGITAL (TO)DAY.
- **2026** — Served as Fractional Head of Marketing at StormFisher and developed messaging and content across media, stakeholder engagement, events, and thought leadership.

## Achievements

- Co-founded The Articulate Collective in 2024.
- Curated Botify Connect events in London and Chicago in 2023.
- Led strategy, survey execution, development, and promotion for Willo's Hiring Intelligence Report 2026.
- Led a complete brand repositioning and website expression for Credit Benchmark in 2025.
- Built content and messaging for StormFisher's e-fuel work across media, stakeholder engagement, events, and thought leadership.
- Spoke on the Redefining Client-Agency Partnerships panel at DIGITAL (TO)DAY 2025.

## Latest updates

- **2026-08** — StormFisher published new commentary on barriers to building Canada's clean economy, with van Soest listed as the company's Head of Marketing and media contact.
- **2026-03** — Her portfolio documented responsibility for StormFisher's messaging and positioning across media, thought leadership, stakeholder engagement, events, and content marketing.
- **2026-03** — Her portfolio added work authoring Willo CEO Euan Cameron's bi-weekly Happy Hiring LinkedIn newsletter.
- **2026-01** — Appeared with Willo CEO Euan Cameron on Recruiting Brainfood to discuss findings from the Hiring Intelligence Report 2026.
- **2025-11** — Led strategy, survey design and execution, development, and promotion for Willo's Hiring Intelligence Report 2026.

## Links

- Website: https://www.tanyavansoestporfolio.com/
- LinkedIn: https://www.linkedin.com/in/tanyavansoest/

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Profile page: https://yespress.io/tanya-van-soest
Published by YesPress — https://yespress.io
Last updated: 2026-08-24