# Tanner Johnson

> Tanner Johnson is the Co-Founder and Former President of Curated, a San Francisco-based expert marketplace that matches shoppers with passionate product specialists for high-consideration purchases like outdoor gear, skiing equipment, golf clubs, and jewelry. A Princeton-educated psychology and neuroscience graduate with roots in outdoor education, Johnson helped build Curated from a 2017 founding concept into a $141.5M-funded platform with over 250 employees - until its $330 million stock acquisition by social commerce company Flip in July 2024.

- **Role:** Co-Founder | Former President at Curated
- **Organizations:** Curated, Flip (via acquisition), Boojum Institute for Experiential Education, Mammoth Mountain
- **Nationality:** American
- **Education:** Bachelor of Arts (B.A.) in Psychology; Certificate in Neuroscience, Princeton University
- **Known for:** Co-founded Curated, which grew to 250+ employees and $32.9M annual revenue, Helped raise $141.5M in total venture funding across Seed, Series A, B, and C rounds, Secured backing from CapitalG (Google's growth equity fund), Forerunner Ventures, and Greylock Partners

## Career timeline

- **2010s** — Worked at Boojum Institute for Experiential Education, an outdoor nonprofit focused on experiential learning
- **2010s** — Worked at Mammoth Mountain, the major California ski resort
- **2017** — Co-founded Curated, an expert marketplace for high-consideration consumer purchases
- **2019-10** — Curated raised $22M Series A led by Forerunner Ventures
- **2021-04** — Curated raised Series B led by Greylock Partners
- **2021-11** — Curated raised $75M Series C led by CapitalG; total funding reaches $141.5M
- **2024-07** — Curated acquired by Flip for $330M in stock; Tanner listed as Co-Founder | Former President

## Achievements

- Co-founded Curated, which grew to 250+ employees and $32.9M annual revenue
- Helped raise $141.5M in total venture funding across Seed, Series A, B, and C rounds
- Secured backing from CapitalG (Google's growth equity fund), Forerunner Ventures, and Greylock Partners
- Built a platform achieving 300% year-over-year growth as of 2021
- Contributed to a $330M stock exit through Flip's acquisition in July 2024
- Pioneered the 'passion economy' model for e-commerce, enabling experts to monetize knowledge of products they love

## Latest updates

- **2024-07** — Curated acquired by Flip (social commerce platform) for $330 million in stock
- **2021-11** — Curated closed $75M Series C led by CapitalG with 300% YoY growth

## Links

- Website: https://curated.com
- LinkedIn: http://www.linkedin.com/in/tanner-j-5a865673

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Profile page: https://yespress.io/tanner-johnson
Published by YesPress — https://yespress.io
Last updated: 2026-05-22