# Tanbir Grover

> Tanbir Grover is a Toronto-area digital retail executive whose career has tracked the evolution of Canadian e-commerce from catalogue-era Sears through Hudson’s Bay, Lowe’s Canada, Co-operators and Pet Valu. At Pet Valu, where he served as chief marketing and digital officer from November 2020 until January 5, 2026, he helped build an e-commerce model designed to give franchise stores a stake in online sales while connecting digital convenience with local service.

- **Role:** Former Chief Marketing and Digital Officer at Pet Valu; no subsequent full-time role publicly verified
- **Organizations:** Pet Valu, The Co-operators Group, Lowe’s Canada, Hudson’s Bay Company, Sears Canada, Bombardier Aerospace, Coca-Cola
- **Education:** Bachelor of Commerce, McMaster University, Master of Business Administration, University of Toronto - Rotman School of Management, Not for Profit Directors Education Program, Institute of Corporate Directors, University of Toronto
- **Known for:** Helped launch Hudson’s Bay Company’s e-commerce business in 2010., Led digital properties across Lowe’s Canada, including lowes.ca, rona.ca and renodepot.com., The RONA.ca responsive redesign received the Retail Council of Canada’s 2018 Mobile Experience award.

## Career timeline

- **Before 2007** — Worked on special projects at Coca-Cola and as a project manager at Bombardier Aerospace.
- **2007-2010** — Joined Sears Canada to work on its catalogue and online businesses, later serving as Director of Online Merchandising and Analytics.
- **2010-2012** — Served as Director of eCommerce at Hudson’s Bay Company and helped launch its e-commerce business.
- **2012-2020** — Held progressively senior e-commerce roles at Lowe’s Canada, ending as Vice President of eCommerce and Omnichannel with responsibility across lowes.ca, rona.ca and renodepot.com.
- **2020** — Served as Vice President, Digital at The Co-operators Group from January to November.
- **2020-2026** — Served as Chief Marketing and Digital Officer at Pet Valu from November 2020 until January 5, 2026.
- **2026** — Appeared as a former Pet Valu executive on panels about AI in marketing and the future of retail marketing and merchandising.

## Achievements

- Helped launch Hudson’s Bay Company’s e-commerce business in 2010.
- Led digital properties across Lowe’s Canada, including lowes.ca, rona.ca and renodepot.com.
- The RONA.ca responsive redesign received the Retail Council of Canada’s 2018 Mobile Experience award.
- Helped develop Pet Valu’s centralized e-commerce operation and a model that connected online sales economics to local franchise stores.
- Received the University of Toronto’s Gordon Cressy Student Leadership Award and was a Rotman Scholar.

## Latest updates

- **2026-05** — Listed as a panelist on the future of retail marketing and merchandising at the 2026 Canadian Retail Collective.
- **2026-03** — Joined a DeGroote School of Business executive panel on AI in marketing and business practice.
- **2026-01** — Ceased employment as Pet Valu’s Chief Marketing and Digital Officer effective January 5, 2026.
- **2025-08** — Appeared on geekspeak Commerce’s Point of Purchase program to discuss opportunities and challenges in online pet retail.
- **2025-07** — Featured in Franchise Canada’s leadership profile about Pet Valu’s digital and franchise strategy.

## Links

- Website: https://petvalu.ca
- LinkedIn: https://www.linkedin.com/in/tanbirgrover
- YouTube: https://www.youtube.com/watch?v=D9kSQJOqcH8

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Profile page: https://yespress.io/tanbir-grover
Published by YesPress — https://yespress.io
Last updated: 2026-08-24