# Tammy Sadinsky

> Tammy Sadinsky is a Canadian marketing executive whose career has moved through General Mills, Tim Hortons, Walmart Canada, CIBC, Humber Polytechnic and M&M Food Market. Across food, retail, banking and education, her public work has consistently paired emotional brand positioning with practical customer outcomes, from digital grocery access and a national bank rebrand to lower everyday food prices and the 2026 Homemade-ish platform.

- **Role:** Vice President, Marketing and Innovation at M&M Food Market
- **Organizations:** M&M Food Market, Humber Polytechnic, CIBC, Walmart Canada, Tim Hortons, General Mills, Canada's Sports Hall of Fame, Visit Oakville, Association of Canadian Advertisers, Canadian Red Cross
- **Education:** Bachelor of Business Administration with Honours, York University - Schulich School of Business, Directors Education Program; ICD.D designation, University of Toronto - Rotman School of Management / Institute of Corporate Directors
- **Known for:** Named among Canada's Top 30 Under 30 Marketers early in her career., Led marketing work across major Canadian and North American brands in packaged goods, restaurants, retail, financial services and post-secondary education., Helped lead CIBC's 2021 brand refresh and its effort to launch the new identity broadly across Canada.

## Career timeline

- **1997-2013** — Held marketing and sales-management roles at General Mills in Canada and the United States, working across brands including Green Giant, Yoplait, Pillsbury and Cheerios.
- **2014-2018** — Held a sequence of marketing, grocery and retail leadership roles at Tim Hortons, ultimately serving as chief marketing officer for Canada.
- **2018-2021** — Served as vice president of marketing communications at Walmart Canada, overseeing advertising, media, social presence and brand voice across customer touchpoints.
- **2021-2023** — Served as senior vice president, brand and marketing at CIBC, overseeing the bank's brand and client-focused marketing programs.
- **2021-2025** — Served on the board of governors of Canada's Sports Hall of Fame.
- **2024** — Completed the Directors Education Program and obtained the ICD.D designation; joined the Visit Oakville board.
- **2024-2025** — Served as interim vice president of Marketing, Communications and Advancement at Humber Polytechnic.
- **2025-present** — Joined M&M Food Market as vice president of Marketing and Innovation.
- **2026** — Helped introduce M&M Food Market's Homemade-ish platform, focused on easing the pressure around family meals.

## Achievements

- Named among Canada's Top 30 Under 30 Marketers early in her career.
- Led marketing work across major Canadian and North American brands in packaged goods, restaurants, retail, financial services and post-secondary education.
- Helped lead CIBC's 2021 brand refresh and its effort to launch the new identity broadly across Canada.
- Completed the Directors Education Program in 2024 and earned the ICD.D corporate-director designation.
- Served on boards including Canada's Sports Hall of Fame, Visit Oakville and the Association of Canadian Advertisers.
- At M&M Food Market, supported an initiative lowering regular prices on more than 150 items in Eastern Canada and 200 in Western Canada.

## Latest updates

- **2026-03** — M&M Food Market extended its Homemade-ish platform with a Toronto Union Station activation aimed at busy families.
- **2026-02** — Sadinsky was credited on M&M Food Market's launch of the Homemade-ish brand platform.
- **2025-10** — She publicly argued that restrictive real-estate covenants limit grocery competition and consumer choice in Canada.
- **2025-09** — She discussed M&M Food Market's permanent price reductions and lean value campaign with Canadian Grocer.
- **2025-06** — She joined M&M Food Market as vice president of Marketing and Innovation.

## Links

- Website: https://www.mmfoodmarket.com
- LinkedIn: https://www.linkedin.com/in/tammysadinsky

---

Profile page: https://yespress.io/tammy-sadinsky
Published by YesPress — https://yespress.io
Last updated: 2026-08-24