# Tammy Brook

> Tammy Brook is the American founder and CEO of FYI Brand Group, established in 2001. Her work connects musicians, athletes, fashion houses and social-impact organizations through publicity, brand strategy and partnerships, including projects involving Russell Westbrook, Travis Scott, DJ Khaled and 21 Savage.

- **Role:** Founder and CEO at FYI Brand Group
- **Organizations:** FYI Brand Group, Empire Management (early career)
- **Nationality:** American
- **Education:** Hunter College
- **Known for:** Founded FYI in 2001 and expanded its work across entertainment, fashion, sports and social impact., Helped develop Russell Westbrook’s partnerships with Barneys New York and Tumi., Helped connect Travis Scott and Saint Laurent for a limited-edition vinyl collaboration.

## Career timeline

- **Early career** — Worked at Empire Management with Patrick Moxey and Gang Starr.
- **2001** — Founded FYI, originally known as FYI Brand Communications.
- **2005** — FYI worked on the MTV Cribs home-furnishings launch at JCPenney.
- **2006** — Expanded into entertainment work with Jonathan (J.R.) Rotem.
- **2010** — Broadened FYI into a strategic agency spanning music, fashion, art and culture.
- **2017** — Helped arrange Russell Westbrook’s Tumi partnership and Travis Scott’s Saint Laurent vinyl collaboration.
- **2018** — Relaunched the company as FYI Brand Group; named to Variety’s Women’s Impact Report.
- **2019** — Helped organize #Free21Savage; FYI announced a dedicated social-impact division.
- **2026** — Recognized on Billboard’s Sports & Music Power Players list.

## Achievements

- Founded FYI in 2001 and expanded its work across entertainment, fashion, sports and social impact.
- Helped develop Russell Westbrook’s partnerships with Barneys New York and Tumi.
- Helped connect Travis Scott and Saint Laurent for a limited-edition vinyl collaboration.
- Helped mobilize the #Free21Savage coalition in 2019.
- Named to Variety’s 2018 Women’s Impact Report.
- Included in Billboard’s 2026 Sports & Music Power Players list.

## Latest updates

- **2026-02** — Named to Billboard’s Sports & Music Power Players list; the recognition is also displayed on FYI’s official website.
- **2025-10** — Featured as founder and CEO in Best Buddies’ 2025 Corporate Partner Summit presentation.

## Links

- Website: https://www.fyibrandgroup.com/
- LinkedIn: https://www.linkedin.com/in/tammy-brook-77aa7611
- Twitter/X: https://x.com/tammyfyipr
- Instagram: https://www.instagram.com/tammyfyi/

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Profile page: https://yespress.io/tammy-brook
Published by YesPress — https://yespress.io
Last updated: 2026-10-22