# Tambourine

> Tambourine is a Fort Lauderdale-based hospitality marketing and technology company that helps hotels, resorts and destinations sell rooms directly instead of paying commissions to online travel agencies. Founded in 1994, it combines custom hotel websites, a booking engine, performance media, SEO, branding and analytics into one commercial-strategy stack, and serves hotel brands in more than 50 countries with a team of roughly 330 people across Fort Lauderdale, New York and Bogotá.

- **Founded:** 1994
- **Headquarters:** Fort Lauderdale, United States
- **Founders:** Rodrigo Jimenez (Co-founder, former CEO)
- **Team size:** ~330 employees
- **Products:** Tambourine One, Reserv by Tambourine, Hotel Website Design & Development, Performance Media, Analytics
- **Notable:** Recognized in the 2024 HSMAI Adrian Awards, including gold for a private-aviation campaign with the Bahamas Ministry of Tourism, Won five HSMAI Adrian Awards in a recent cycle across content, segmentation and meetings-and-events campaigns, Trusted by hotel brands in more than 50 countries

## Products & services

- **Tambourine One** — All-in-one hotel website plus zero-fee direct booking engine, with mobile wallet checkout (Apple Pay, Google Pay), room-and-air packaging, native website personalization, travel insurance, accessibility indemnification and an AI-enabled front-end CMS.
- **Reserv by Tambourine** — Hotel booking engine and reservations platform, formerly ReservHotel, with complex rate configuration, hotel-and-air packaging and a dedicated reservations call center serving the Caribbean and Latin America.
- **Hotel Website Design & Development** — Custom, accessibility- and security-focused hotel and resort websites built on a hospitality CMS.
- **Performance Media** — Segment-based paid media planning across search, paid social, metasearch and display to drive qualified booking demand.
- **Analytics** — Hospitality data warehouse, visualization and performance reporting for marketing, revenue and reservations teams.
- **Branding & Content** — Brand development, photography and videography, and social media marketing tailored to hotels and destinations.

## Achievements

- Recognized in the 2024 HSMAI Adrian Awards, including gold for a private-aviation campaign with the Bahamas Ministry of Tourism
- Won five HSMAI Adrian Awards in a recent cycle across content, segmentation and meetings-and-events campaigns
- Trusted by hotel brands in more than 50 countries
- Serves more independent hotels in the US than any competitor, per the company
- Acquired ReservHotel (2024) to add booking-engine technology and a reservations call center
- Launched Tambourine One, a zero-fee website-and-booking-engine platform (2026)

## Latest updates

- **2026-01** — Launched Tambourine One, a unified hotel website and zero-fee booking engine with mobile wallet checkout and an AI-enabled CMS.
- **2025-05** — Announced the completed acquisition of ReservHotel, rebranded as Reserv by Tambourine.
- **2024-08** — Finalized acquisition of ReservHotel, adding booking-engine technology and a Latin America and Caribbean reservations call center.
- **2024-02** — Honored in the 2024 HSMAI Adrian Awards for campaigns including work with the Bahamas Ministry of Tourism.

## Links

- Website: https://tambourine.com
- LinkedIn: http://www.linkedin.com/company/tambourine
- Twitter/X: https://twitter.com/tambocreative
- Facebook: https://www.facebook.com/Tambourine/

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Profile page: https://yespress.io/tambourine
Published by YesPress — https://yespress.io
Last updated: 2026-08-13