# Tamara Zubatiy

> Tamara Zubatiy, also publicly known as Tamara (Zubatiy) Nelson, is the New York-based co-founder and CEO of Barometer. Born and raised in Kharkiv, she studied cognitive science at UC San Diego and earned a PhD in Human-Centered Computing at Georgia Tech in 2024. Her work applies AI to podcast brand suitability and contextual targeting, with an emphasis on transparency and preserving suitable advertising opportunities for creators. She was recognized in the Forbes 30 Under 30 class of 2025 for Marketing and Advertising.

- **Role:** Co-Founder & CEO at Barometer
- **Organizations:** Barometer, Northeastern University, Georgia Institute of Technology, University of California San Diego, Salk Institute, VeriCrypt, HapiFlo
- **From:** Kharkiv, Ukraine
- **Education:** BS in Cognitive Science, specializing in Machine Learning and Neural Computation; honors with distinction, University of California San Diego, PhD in Human-Centered Computing, Georgia Institute of Technology
- **Known for:** Forbes 30 Under 30 class of 2025, Marketing and Advertising., Earned a Georgia Tech PhD in Human-Centered Computing in 2024., Graduated with distinction from UC San Diego’s Cognitive Science honors program.

## Career timeline

- **Early career** — Worked on computational neurobiology at the Salk Institute under Tatyana Sharpee.
- **2018** — Barometer founding year reported in Northeastern Global News; co-founded with Grant Nelson.
- **2019** — Began graduate study at Georgia Tech according to her LinkedIn education history.
- **2020** — Presented Detecting Bias in a World of Sensational Headlines as CEO and co-founder of VeriCrypt; recorded November 4.
- **2022** — Participated in the SXSW AudioHouse launch of Barometer for brand safety and suitability with Oxford Road.
- **2024** — Completed her PhD in Human-Centered Computing at Georgia Tech.
- **2025** — Recognized in Forbes 30 Under 30, Marketing and Advertising; listed as a Northeastern postdoctoral research associate.
- **2026** — Barometer launched pre-bid episode-level targeting integrations with Acast in January and Basis in August.

## Achievements

- Forbes 30 Under 30 class of 2025, Marketing and Advertising.
- Earned a Georgia Tech PhD in Human-Centered Computing in 2024.
- Graduated with distinction from UC San Diego’s Cognitive Science honors program.
- Named an IAB Tech Lab Service Excellence Award winner in 2023 for work in the Podcast Technical Working Group.
- By January 2025, reported more than 40 Barometer clients and over $100 million in routed advertising spend.

## Latest updates

- **2026-10** — Appeared on PodBiz on October 5 to discuss keyword blocking, suitability, programmatic advertising, and creator monetization.
- **2026-08** — Basis announced pre-bid episode-level brand suitability controls powered by Barometer on August 13.
- **2026-05** — Joined an AdsWizz webinar with National Public Media’s Scott Davis on context, confidence, and podcast advertising.
- **2026-01** — Acast announced an episode-level pre-bid targeting integration with Barometer on January 21.

## Links

- Website: https://tamarazubatiy.squarespace.com/about
- LinkedIn: https://www.linkedin.com/in/tzubatiy

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Profile page: https://yespress.io/tamara-zubatiy
Published by YesPress — https://yespress.io
Last updated: 2026-10-11