# Tamara Group

> Tamara Group is a New York advertising agency inside VaynerX built by separating the agency work that had accumulated inside publisher Gallery Media Group. Led by Ryan Harwood, it puts social content production at the center, then wraps creative strategy, media, influencer programs and live experiences around the making. Launch clients included Ulta Beauty, Mrs. Meyer's Clean Day, method, PetSmart and Hisense.

- **Founded:** 2026
- **Headquarters:** New York, United States
- **Products:** Social content, Creative strategy, Influencer campaigns, Experiential activations, Media and emerging relevance services
- **Notable:** Launched with five publicly named consumer-brand clients: Ulta Beauty, Mrs. Meyer's Clean Day, method, PetSmart and Hisense., Assembled a launch organization reported at nearly 100 people from Gallery Media Group, VaynerX and external hires., Reported a 21,500% lift in organic impressions for a pladis Turtles execution created by remixing a single asset.

## Products & services

- **Social content** — Always-on, platform-native content designed for multiple audience cohorts and fast-moving feeds.
- **Creative strategy** — Brand and campaign strategy built around social behavior rather than adapted to social after the fact.
- **Influencer campaigns** — Creator and influencer program design and execution, inherited in part from Gallery Media Group's earlier client work.
- **Experiential activations** — Live brand experiences designed both for attendees and as production environments for reusable social content.
- **Media and emerging relevance services** — Media integration plus developing capabilities around collectibles strategy and answer-engine visibility.

## Achievements

- Launched with five publicly named consumer-brand clients: Ulta Beauty, Mrs. Meyer's Clean Day, method, PetSmart and Hisense.
- Assembled a launch organization reported at nearly 100 people from Gallery Media Group, VaynerX and external hires.
- Reported a 21,500% lift in organic impressions for a pladis Turtles execution created by remixing a single asset.
- Established VaynerX's third full-service agency pillar and clarified the separation between Gallery Media Group's publishing products and agency services.

## Latest updates

- **2026-04** — VaynerX formally launched Tamara Group at POSSIBLE in Miami with Ryan Harwood leading the agency.
- **2026-06** — Tamara Group joined VaynerX's Cannes Lions program and promoted a model that turns brand events into high-volume content production opportunities.
- **2026-06** — Ryan Harwood explained the split from Gallery Media Group and the agency's production-first model on The CMO Whisperer podcast.
- **2026-06** — The agency publicized a pladis Turtles content remix that it said increased organic impressions by 21,500%.

## Links

- Website: https://tamaragroup.com
- LinkedIn: https://www.linkedin.com/company/tamara-group-llc

---

Profile page: https://yespress.io/tamara-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20