# Talkable

> Talkable is a San Francisco-based B2B SaaS company that builds referral and loyalty marketing programs for e-commerce brands. Founded in 2010 as Curebit and backed by Y Combinator, the platform turns existing customers into marketers by rewarding them for referring friends. It offers referral tracking, incentive management, A/B testing, segmentation, fraud detection, and real-time analytics, and is used by 250+ retail and D2C brands including TOMS, Rothy's, L'Occitane and Alo Yoga.

- **Founded:** 2010
- **Headquarters:** San Francisco, California, United States
- **Founders:** Allan Grant (Co-Founder, CEO & Chairman), Dominic 'Nika' Coryell (Co-Founder), Bogdan Gusiev (Co-Founder / Engineering), Brad Kam (Co-Founder), Jeff Yee (Co-Founder), Nori Yoshida (Co-Founder)
- **Team size:** ~45 employees
- **Products:** Referral Program Platform, Loyalty Program, Talkable Video, Fraud Prevention, Growth Tools Suite
- **Notable:** Pioneered digital tracking of word-of-mouth virality, helping create the referral marketing category., Y Combinator W11 alum (as Curebit)., Drove $3B+ in attributed referral and loyalty sales for its customers.

## Products & services

- **Referral Program Platform** — Build, manage and optimize customizable refer-a-friend programs with referral tracking, incentive management and conversion optimization.
- **Loyalty Program** — Points, rewards and post-purchase campaigns that turn repeat customers into advocates.
- **Talkable Video** — Incorporates real customer-generated video content into referral campaigns for a more personal, higher-trust invitation.
- **Fraud Prevention** — Proprietary fraud algorithm that has blocked 5M+ fraudulent referral attempts, saving customers a reported $110M+.
- **Growth Tools Suite** — A/B testing, customer segmentation, on-site targeting, campaign management, wallet pass marketing and real-time analytics.

## Achievements

- Pioneered digital tracking of word-of-mouth virality, helping create the referral marketing category.
- Y Combinator W11 alum (as Curebit).
- Drove $3B+ in attributed referral and loyalty sales for its customers.
- Fraud algorithm blocked 5M+ fraudulent referrals, saving customers a reported $110M+.
- Trusted by 250+ brands with a reported average referral ROI of 41x.

## Latest updates

- **2024** — Third-party trackers report Talkable at ~$11M revenue serving 250+ brands.
- **2021** — Refreshed brand and site; expanded product suite including Talkable Video and loyalty programs.
- **2017-06** — Raised a $3M Series A round.

## Links

- Website: https://talkable.com
- LinkedIn: http://www.linkedin.com/company/talkable
- Twitter/X: https://twitter.com/talkable
- Instagram: https://www.instagram.com/talkablesoftware
- Facebook: https://www.facebook.com/talkable

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Profile page: https://yespress.io/talkable
Published by YesPress — https://yespress.io
Last updated: 2026-07-10