# Tailwind

> Tailwind is an Oklahoma City software company that helps small businesses and creators plan, design, schedule, and analyze marketing across Pinterest, Instagram, and Facebook. Founded in 2012 after a pivot away from a wedding-planning site, it became Pinterest's longest-tenured developer partner and now serves more than a million members, layering AI content tools like Ghostwriter and Copilot on top of the scheduling engine that made its name.

- **Founded:** 2012
- **Headquarters:** Oklahoma City, Oklahoma, United States
- **Founders:** Daniel P. Maloney (Co-Founder & CEO), Alex Topiler (Co-Founder & Head of Product)
- **Team size:** ~62 employees
- **Products:** Pinterest Scheduler & Analytics, PinReach (acquired), Instagram Scheduling & Auto-Post, Tailwind Communities, Tailwind Create
- **Notable:** Pinterest's longest-tenured developer partner (since 2012) and named #1 approved partner, Grew to more than 1,000,000 members, Acquired rival PinReach in 2013 to consolidate the Pinterest analytics market

## Products & services

- **Pinterest Scheduler & Analytics** — The original product: schedule pins at optimal times with SmartSchedule, analyze audience and pin performance, and find keywords. The tool that made Tailwind Pinterest's longest-tenured partner.
- **PinReach (acquired)** — A Pinterest reporting tool with 30,000+ users, acquired in 2013 to consolidate Tailwind's lead in Pinterest analytics.
- **Instagram Scheduling & Auto-Post** — Official Instagram Partner tooling - among the first apps cleared to auto-publish to Instagram, with hashtag suggestions and a visual grid planner.
- **Tailwind Communities** — Creator content-sharing networks (launched as 'Tribes' in 2017, renamed Communities in 2020) where members share each other's content to extend reach. 20,000+ communities.
- **Tailwind Create** — Proprietary automated design tool that generates dozens of on-brand social graphics from a single image or URL.
- **Tailwind Ghostwriter** — AI copywriting assistant that drafts captions, emails, product descriptions, and website copy in a brand's voice.
- **Tailwind Copilot** — Personalized AI marketing-plan generator that builds a full content and posting strategy for a small business, then executes it across channels.

## Achievements

- Pinterest's longest-tenured developer partner (since 2012) and named #1 approved partner
- Grew to more than 1,000,000 members
- Acquired rival PinReach in 2013 to consolidate the Pinterest analytics market
- Built and shipped proprietary AI tools (Create, Ghostwriter, Copilot) rather than reselling third-party engines
- Glassdoor rating around 4.8/5 while headquartered in Oklahoma City

## Latest updates

- **2022-12** — Launched Tailwind Copilot, an AI marketing-plan generator that builds and executes a full strategy for small businesses, paired with the Ghostwriter content engine.
- **2023-06** — Rolled out AI Content Suggestions inside Copilot to speed up content ideation.
- **2024-06** — Positioned as a 'marketing team in a box' spanning Pinterest, Instagram, Facebook, and email, citing 1.5M+ small-business users in interviews.

## Links

- Website: https://www.tailwindapp.com
- LinkedIn: https://www.linkedin.com/company/tailwindapp
- Twitter/X: https://twitter.com/TailwindApp
- YouTube: https://www.youtube.com/@Tailwindapp
- Instagram: https://www.instagram.com/tailwindapp/
- Facebook: https://www.facebook.com/Tailwind

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Profile page: https://yespress.io/tailwind
Published by YesPress — https://yespress.io
Last updated: 2026-08-19