# TAG Strategies

> TAG Strategies is an Austin-headquartered, nationally active political marketing and consulting agency founded by Jon Adams in 2018. Its distinguishing move is organizational: grassroots fundraising, major-donor and PAC finance, creative production, media buying, data, web development, consulting, and voter contact sit under one roof. The firm primarily serves Republican candidates, committees, PACs, advocacy organizations, nonprofits, and selected corporate clients, earning revenue through campaign and agency services rather than a software subscription.

- **Founded:** 2018
- **Headquarters:** Austin, United States
- **Founders:** Jon Adams (Founder & CEO)
- **Products:** Consulting, Grassroots Fundraising, Major Donor & PAC Fundraising, Creative Strategy, Media Buying
- **Notable:** Named 2026 Reed Awards Firm of the Year - Fundraising., Won the 2026 Reed Award for Best Overall Fundraising Program for John Kennedy for Senate., Won 2026 Reed Awards for Best Use of SMS on a Republican campaign, Best Website for a Republican U.S. House campaign, and Best Website.

## Products & services

- **Consulting** — Campaign and organizational strategy for politics, advocacy, nonprofits, trade groups, businesses, finance, and entertainment clients.
- **Grassroots Fundraising** — Small-dollar donor acquisition and retention through email, text, advertising, creative content, testing, and targeting.
- **Major Donor & PAC Fundraising** — High-dollar finance strategy, donor relationship management, PAC fundraising, corporate development, and events.
- **Creative Strategy** — Video, graphic design, motion work, narrative development, and fast-turn content for campaigns and advocacy.
- **Media Buying** — Audience planning, placement, creative testing, and optimization across digital and traditional channels.
- **Data** — Cross-platform analysis, audience segmentation, donor modeling, vote-by-mail planning, creative measurement, and field tracking.
- **Branding & Web Development** — Custom websites, brand systems, development, and managed hosting built in house.
- **Voter Contact** — Targeting and messaging delivered through phone banking, direct mail, canvassing, and digital outreach.

## Achievements

- Named 2026 Reed Awards Firm of the Year - Fundraising.
- Won the 2026 Reed Award for Best Overall Fundraising Program for John Kennedy for Senate.
- Won 2026 Reed Awards for Best Use of SMS on a Republican campaign, Best Website for a Republican U.S. House campaign, and Best Website.
- Won four 2026 Pollie Awards, including work recognized for texting and television creative.
- Named Digital Agency of the Year at the 2025 CampaignTech Awards.
- Won the 2025 CampaignTech Award for Best Integration of AI into Traditional Media Workflows.
- Won the 2025 Reed Award for Best Use of Text for Fundraising - Republican for Mike Lee for Senate.
- Won the 2024 Pollie Gold award for Turning an SMS List into a Fundraising Powerhouse.
- Partner Adam Scheidler was selected for the AAPC's 2023 40 Under 40 class.
- Won 2023 Pollie recognition for the John Kennedy website and the Sweet Florida viral campaign.

## Latest updates

- **2026-07** — TAG promoted its 2026 intern program in Austin and Washington, including visits to the Texas Capitol and Texas Public Policy Foundation.
- **2026-06** — Executive Vice President of Marketing Dave Purkert joined a Campaigns & Elections discussion on the 2026 fundraising landscape.
- **2026-05** — TAG reported winning four 2026 Pollie Awards - three for texting and one for television creative.
- **2026-03** — The 2026 Reed Awards named TAG Firm of the Year - Fundraising and recognized its John Kennedy fundraising program, SMS work, and web work.
- **2025-04** — Campaigns & Elections named TAG Digital Agency of the Year and honored its use of AI in traditional media workflows at the CampaignTech Awards.
- **2025-03** — Founder Jon Adams spoke at Harvard Kennedy School's Institute of Politics about reaching voters in a fragmented media environment.

## Links

- Website: https://tagstrategies.co
- LinkedIn: https://www.linkedin.com/company/tagstrategiesco
- Twitter/X: https://twitter.com/tagstrategiesco
- Instagram: https://www.instagram.com/tagstrategiesco/
- Facebook: https://www.facebook.com/tagstrategiesco/

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Profile page: https://yespress.io/tag-strategies
Published by YesPress — https://yespress.io
Last updated: 2026-09-23