# Taco Bell

> Taco Bell is a Yum! Brands restaurant business selling customizable Mexican-inspired fast food through a largely franchised global network. Its signature tacos, burritos, Crunchwraps and Mexican Pizza combine value, convenience and frequent menu changes with app-based ordering and rewards.

- **Founded:** 1962
- **Headquarters:** Irvine, United States
- **Founders:** Glen Bell (Founder)
- **Products:** Tacos and burritos, Crunchwrap Supreme, Doritos Locos Tacos, Mexican Pizza, Cantina Chicken Menu
- **Notable:** Reached 100 restaurants in 1967., Operated 9,030 restaurants at year-end 2025., Generated US$18.361 billion in 2025 system sales.

## Products & services

- **Tacos and burritos** — Customizable Mexican-inspired fast food, including Crunchy Tacos, soft tacos, burritos, quesadillas and nachos.
- **Crunchwrap Supreme** — A folded tortilla format combining contrasting textures and fillings.
- **Doritos Locos Tacos** — A taco with a Doritos-branded shell, developed with the snack brand.
- **Mexican Pizza** — Layered crispy flour tortillas with beans, sauce, cheese and toppings; a beef-free version is available. Permanently returned in September 2022.
- **Cantina Chicken Menu** — Slow-roasted chicken in tacos, a burrito, quesadilla and bowl, launched nationally March 21, 2024.
- **Taco Bell Rewards and digital ordering** — App-based rewards, offers, order customization and pickup; delivery availability varies by location.
- **Live Más Café** — A specialty-beverage concept operating at select Taco Bell locations.

## Achievements

- Reached 100 restaurants in 1967.
- Operated 9,030 restaurants at year-end 2025.
- Generated US$18.361 billion in 2025 system sales.
- Reported 7% same-store sales growth in the second quarter of 2026.

## Latest updates

- **2026-10** — October 13: Announced week-long celebrity-order promotions featuring Kevin Hart, Paris Hilton and Doja Cat, advertised at $4 with limited $1 Tuesday app drops.
- **2026-10** — October 1: Announced Global Taco Day with Duolingo, including Duo Habanero Sauce and international activations.
- **2026-07** — July 30: Yum! reported Taco Bell second-quarter same-store sales growth of 7%; its release also identified the July cyclospora outbreak as a risk to subsequent sales and recovery.
- **2026-03** — March 10: Live Más LIVE on Peacock previewed more than 20 menu innovations and announced plans for permanent Nacho Fries later in 2026.

## Links

- Website: https://www.tacobell.com/
- LinkedIn: https://www.linkedin.com/company/taco-bell/
- Twitter/X: https://x.com/tacobell
- YouTube: https://www.youtube.com/user/tacobell
- Instagram: https://www.instagram.com/tacobell/
- Facebook: https://www.facebook.com/tacobell
- TikTok: https://www.tiktok.com/@tacobell

---

Profile page: https://yespress.io/taco-bell
Published by YesPress — https://yespress.io
Last updated: 2026-10-15