# TabSquare.AI

> TabSquare.AI is a Singapore-based restaurant technology company that builds an AI-powered digital ordering and customer engagement platform for the food and beverage industry. Its SmartTab tablet menus, self-service kiosks, QR-code web ordering and marketing tools use AI to deliver personalized menu recommendations, streamline ordering and payment, and lift restaurant revenue. Founded in 2012 by three INSEAD graduates, TabSquare serves thousands of outlets across Asia-Pacific, the Middle East and Europe, and has been a wholly owned subsidiary of global food-delivery group Delivery Hero since 2021.

- **Founded:** 2012
- **Headquarters:** Singapore
- **Founders:** Anshul Gupta (Co-founder), Chirag Tejuja (Co-founder), Sankaran Sreeraman (Co-founder)
- **Team size:** Approximately 200-210 employees
- **Products:** SmartTab (eMenu), SmartKiosk, SmartWeb / QR Ordering, AI Recommendation Engine, Customer Marketing & Loyalty Platform
- **Notable:** Grew from a 2012 Singapore startup to a market leader across 10 markets (Singapore, Malaysia, Indonesia, Australia, Philippines, Taiwan, Thailand, Hong Kong, Sweden, UAE), Deployed roughly 6,000 active ordering devices serving 12M+ diners and ~6M orders annually, Reported up to 25% higher average bill value and ~10% overall revenue lift for outlets using AI-personalized menus

## Products & services

- **SmartTab (eMenu)** — AI-powered tablet menu for sit-down restaurants that lets diners browse, order and pay from the table while surfacing personalized dish recommendations and upsells.
- **SmartKiosk** — Self-service ordering kiosk for counter-service and QSR outlets that reduces queues and increases average order value through AI recommendations.
- **SmartWeb / QR Ordering** — Contactless QR-code web ordering that turns any smartphone into an ordering and payment device without an app download.
- **AI Recommendation Engine** — Machine-learning engine trained on millions of orders that personalizes menus, predicts preferences and drives cross-sell and upsell in real time.
- **Customer Marketing & Loyalty Platform** — Tools for personalized offers, loyalty programs and re-engagement campaigns tied to ordering data.
- **Payments & Order/Queue Management** — Integrated flexible payment options plus order and queue management that connect front-of-house ordering to kitchen and back-office operations.

## Achievements

- Grew from a 2012 Singapore startup to a market leader across 10 markets (Singapore, Malaysia, Indonesia, Australia, Philippines, Taiwan, Thailand, Hong Kong, Sweden, UAE)
- Deployed roughly 6,000 active ordering devices serving 12M+ diners and ~6M orders annually
- Reported up to 25% higher average bill value and ~10% overall revenue lift for outlets using AI-personalized menus
- Raised S$10M Series B in 2018 led by Kakaku.com
- Acquired by Delivery Hero in 2021, becoming a wholly owned subsidiary

## Latest updates

- **2021-11** — Acquired by Delivery Hero, becoming a wholly owned subsidiary and integrating with the group's food-delivery ecosystem.
- **2022-11** — Delivery Hero injected additional capital (~US$8.4M across 2022) to fund TabSquare's expansion.
- **2023-01** — Continued expansion of AI recommendation and payments capabilities across APAC, Middle East and Europe markets.

## Links

- Website: https://tabsquare.ai
- LinkedIn: http://www.linkedin.com/company/tabsquare-pte-ltd
- Twitter/X: https://twitter.com/tabsquareai
- Facebook: https://www.facebook.com/TabSquare/

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Profile page: https://yespress.io/tabsquare-ai
Published by YesPress — https://yespress.io
Last updated: 2026-07-25