# Tabata Gomez

> Tabata Gomez is McCormick & Company's Chief Growth and Marketing Officer, responsible for enterprise growth strategy, corporate strategy and global marketing across brands including McCormick, Frank's RedHot, French's, Cholula and OLD BAY. Raised in Mexico City and educated in international relations, she built a consumer-goods career across Procter & Gamble, Coty and Stanley Black & Decker before joining McCormick in 2023. Her record connects close consumer observation, cross-functional execution, portfolio leadership and a stated commitment to inclusive teams.

- **Role:** Chief Growth and Marketing Officer at McCormick & Company
- **Organizations:** McCormick & Company, Helen of Troy Limited, World Trade Center Institute, Stanley Black & Decker, Coty, Procter & Gamble
- **Nationality:** Mexican
- **Education:** Bachelor of Arts in International Relations, Universidad Iberoamericana, Mexico City
- **Known for:** Led the relaunch of the Craftsman brand after joining Stanley Black & Decker., Served as president of Stanley Black & Decker's approximately $4 billion Global Hand Tools, Accessories & Storage Group., Oversaw a $14 billion Tools & Outdoor brand portfolio as chief marketing officer at Stanley Black & Decker.

## Career timeline

- **2003-2016** — Spent 13 years at Procter & Gamble in the United States, Europe and Latin America in brand management, marketing and innovation, working with brands including CoverGirl, Max Factor, Braun, Crest Whitestrips, Ariel, Dawn and Mr. Clean.
- **Before 2017** — Served as Vice President of Rimmel at Coty.
- **2017** — Joined Stanley Black & Decker and took on the Craftsman relaunch as an early assignment.
- **2021** — Served as Chief Marketing Officer, Global Tools & Storage, and was featured in HBSDealer's Top Women in Hardware & Building Supply editorial program.
- **2022-05** — Joined the Helen of Troy Limited board of directors.
- **2022-09** — Became Chief Marketing Officer for Stanley Black & Decker's Tools & Outdoor segment, overseeing a $14 billion brand portfolio.
- **2023-11** — Joined McCormick & Company as Chief Marketing Officer, leading the global marketing organization.
- **2025-06** — Discussed McCormick's agile, sprint-based marketing workflow at Cannes Lions in an interview with Business Insider.
- **2025-12** — Became McCormick's Chief Growth and Marketing Officer, adding enterprise growth and corporate strategy responsibilities.
- **2026** — Named as the expected EVP Chief Growth & Global Marketing Officer for the planned combined McCormick and Unilever Foods company, subject to transaction closing.

## Achievements

- Led the relaunch of the Craftsman brand after joining Stanley Black & Decker.
- Served as president of Stanley Black & Decker's approximately $4 billion Global Hand Tools, Accessories & Storage Group.
- Oversaw a $14 billion Tools & Outdoor brand portfolio as chief marketing officer at Stanley Black & Decker.
- Appointed to the Helen of Troy Limited board of directors in May 2022 and serves on its Corporate Governance Committee.
- Leads enterprise growth strategy, corporate strategy and global marketing at McCormick & Company.
- Reorganized McCormick marketing work around agile sprints and cross-functional collaboration.
- Serves on the board of the World Trade Center Institute.

## Latest updates

- **2026-07** — McCormick announced that, subject to closing its planned combination with Unilever Foods, Gomez is expected to serve as EVP Chief Growth & Global Marketing Officer of the combined company.
- **2026-05** — Gomez described the proposed McCormick-Unilever Foods combination as an opportunity to unite brand building, R&D and culinary expertise across complementary global portfolios.
- **2026-03** — Gomez remained an independent director of Helen of Troy Limited and a member of its Corporate Governance Committee.
- **2025-12** — She moved from Chief Marketing Officer to Chief Growth and Marketing Officer at McCormick, adding enterprise growth strategy and corporate strategy to her remit.
- **2025-06** — She discussed McCormick's use of agile sprints and cross-functional marketing teams in a Business Insider interview at Cannes Lions.

## Links

- Website: https://www.mccormickcorporation.com/company/leadership
- LinkedIn: https://www.linkedin.com/in/tabata-gomez-66447269

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Profile page: https://yespress.io/tabata-gomez
Published by YesPress — https://yespress.io
Last updated: 2026-08-21