# TA Digital

> TA Digital is an enterprise digital experience and commerce consultancy founded as TechAspect in 2000. It implemented content, commerce, search, analytics and marketing platforms, developed CommerceFactory and SearchBoost.ai, and joined Omnicom in 2022. Its business moved under the Credera brand in 2024.

- **Founded:** 2000
- **Headquarters:** Newark, United States
- **Founders:** Rajiv Rohmetra (Co-founder; former CEO, retired November 2023), Koti Reddy (Co-founder and historical COO)
- **Products:** Digital experience and content platforms, Digital commerce implementation, Marketing technology and analytics, CommerceFactory, Coveo/AEM connector
- **Notable:** Adobe Platinum partnership announced in 2019., Six appearances on the Inc. 5000 by 2021; ranked No. 2,854 that year., TA Digital India announced Great Place to Work certification in 2021.

## Products & services

- **Digital experience and content platforms** — Strategy, experience design, CMS implementation, web development and integration across Adobe, Sitecore and Drupal/Acquia ecosystems.
- **Digital commerce implementation** — Enterprise storefronts, checkout design and connections to payments, ERP, order and inventory systems.
- **Marketing technology and analytics** — Marketing automation, campaign measurement, customer-journey analysis and personalization.
- **CommerceFactory** — A managed composable-commerce accelerator combining content and commerce with prebuilt integrations; versions use Elastic Path or commercetools. Demonstrated publicly in 2018.
- **Coveo/AEM connector** — Connector for pushing Adobe-managed content and metadata into a Coveo search index.
- **SearchBoost.ai** — First SaaS offering, launched to personalize existing search using behavioral data and machine learning; historical launch, not confirmation of current availability.
- **Managed services** — Ongoing application support, infrastructure monitoring, maintenance and optimization.

## Achievements

- Adobe Platinum partnership announced in 2019.
- Six appearances on the Inc. 5000 by 2021; ranked No. 2,854 that year.
- TA Digital India announced Great Place to Work certification in 2021.
- Acquia selected CommerceFactory as a preferred composable commerce solution in 2022.

## Latest updates

- **2023-11** — Rajiv Rohmetra retired; Ali Alkhafaji became TA Digital CEO and president.
- **2024-02** — Credera announced a single brand for its group companies, including TA Digital; Alkhafaji was appointed to lead the global Digital unit.
- **2026-04** — Successor-company context: Omnicom announced Credera’s unified Adobe practice and LeapPoint integration, led by Nik DeBenedetto. This is a Credera update, not a new TA Digital standalone announcement.

## Links

- Website: https://www.credera.com
- LinkedIn: https://www.linkedin.com/company/ta-digital-inc
- Twitter/X: https://twitter.com/TADigitalInc
- Facebook: https://www.facebook.com/TADigitalInc/

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Profile page: https://yespress.io/ta-digital
Published by YesPress — https://yespress.io
Last updated: 2026-10-23