# Sylvie Charette

> Sylvie Charette is a Montreal marketing executive whose career moved through Bell Mobility, TELUS, Rogers, Videotron, VIA Rail Canada, Nespresso Canada and Fizz before she joined Tourisme Montréal in October 2021. As the destination organization's senior marketing leader, she helped connect Montreal's culture, residents and seasons to campaigns built for both leisure and business travelers. She left Tourisme Montréal on May 15, 2026, describing her next chapter as one of curiosity, enjoyment, exploration and new ways to contribute.

- **Role:** Former Chief Marketing Officer at Tourisme Montréal
- **Organizations:** Tourisme Montréal, Fizz, Vidéotron, Nespresso Canada, VIA Rail Canada, Rogers Communications, TELUS, Bell Mobility, Association des professionnels de la communication et du marketing, Fondation Tel-jeunes
- **Nationality:** Canadian
- **Education:** Concordia University
- **Known for:** Helped create a unified communications platform for the Rogers brand., Led brand and digital media teams at Videotron in 2013 and 2014., Directed Fizz's digital go-to-market strategy, customer experience and digital operations after returning to Videotron in 2019.

## Career timeline

- **circa 1990s-2002** — Held several management roles at Bell Mobility, including director of consumer communications, during a ten-year tenure.
- **2002** — Joined Rogers Communications in a senior marketing and communications role.
- **2008** — Named Vice-President, Marketing and Communications for Rogers in Quebec.
- **before 2013** — Served as a marketing and communications vice-president at TELUS.
- **2013-2014** — Led brand and digital media at Videotron as Vice-President, Branding and Interactive Media.
- **2015** — Served as Senior Director, Marketing Planning and Communications at VIA Rail Canada.
- **2016-2018** — Worked as Vice-President, Marketing and E-commerce at Nespresso Canada, including cultural and sustainability partnerships.
- **2019** — Returned to Videotron as Vice-President, Marketing and Customer Experience for Fizz, overseeing brand awareness, digital go-to-market strategy, customer experience and digital operations.
- **2021-10** — Joined Tourisme Montréal as Vice-President, Marketing and Strategy, later described as Chief Marketing Officer.
- **2022** — Tourisme Montréal was named Entreprise de l'année by Association marketing Québec, notably for the 100 Montrealers seasonal campaign.
- **2024** — Tourisme Montréal's Faites passer la flamme à Montréal campaign won Skift's Creative Thinkers category.
- **2026-05-15** — Left Tourisme Montréal after nearly five years, following a planned transition.

## Achievements

- Helped create a unified communications platform for the Rogers brand.
- Led brand and digital media teams at Videotron in 2013 and 2014.
- Directed Fizz's digital go-to-market strategy, customer experience and digital operations after returning to Videotron in 2019.
- Led Tourisme Montréal marketing during the post-pandemic tourism restart from October 2021 to May 2026.
- Oversaw the period in which Tourisme Montréal was named Entreprise de l'année at the 2022 Gala Flèches d'Or, notably for its 100 Montrealers campaign.
- Supported a seasonal campaign whose summer film reached nearly 14 million completed views across formats and markets.
- Led the team behind Faites passer la flamme à Montréal, winner of Skift's Creative Thinkers category and viewed more than 3.3 million times on YouTube.
- Participated in Tourisme Montréal's internal sustainable-development committee, created to integrate sustainability principles across departments.

## Latest updates

- **2026-05** — Completed her tenure at Tourisme Montréal on May 15, 2026, and publicly thanked the marketing team and partners while describing an open-ended next chapter.
- **2026-02** — Tourisme Montréal announced her planned departure and credited her with helping strengthen the destination's reach in leisure and business markets during the post-pandemic restart.
- **2025-04** — Represented Tourisme Montréal at the opening of Montreal's 2025 cruise season alongside the Port of Montreal and Victory Cruise Lines.
- **2024-09** — Celebrated the Skift Creative Thinkers recognition in New York for Faites passer la flamme à Montréal.

## Links

- Website: https://mtl.org
- LinkedIn: https://ca.linkedin.com/in/sylvie-charette-8461175

---

Profile page: https://yespress.io/sylvie-charette
Published by YesPress — https://yespress.io
Last updated: 2026-08-24