# Sylvana Ward Durrett

> Sylvana Ward Durrett is the New York-based co-founder and CEO of Maisonette, a curated marketplace for children’s clothing, toys, furniture, and other family products. After a 14-year career at Vogue that included working for Anna Wintour and producing the Met Gala, she launched Maisonette with Luisana Mendoza Roccia in March 2017. In August 2026, she introduced the tween marketplace Neon Rebels with Maisonette president AJ Nicholas.

- **Role:** Co-Founder & CEO at Maisonette
- **Organizations:** Maisonette, Neon Rebels, Vogue
- **From:** Los Angeles, United States
- **Nationality:** American
- **Education:** Bachelor’s degree in English literature, Princeton University
- **Known for:** Rose from Anna Wintour’s assistant to Vogue’s director of special projects., Produced the annual Costume Institute Met Gala during her Vogue career., Producer of the 2016 documentary The First Monday in May.

## Career timeline

- **2003** — Graduated from Princeton University and began her career at Vogue in Anna Wintour’s office.
- **2009** — Moved into Vogue’s special-events leadership after working as an accessories editor.
- **2016** — Produced and appeared in The First Monday in May; left her staff role at Vogue while subsequently consulting on the Met Gala.
- **2017** — Launched Maisonette with Luisana Mendoza Roccia in March.
- **2019** — Named to Inc.’s Female Founders 100.
- **2026** — Introduced Neon Rebels as a dedicated marketplace for ages seven to 14 in August, alongside Maisonette president AJ Nicholas.

## Achievements

- Rose from Anna Wintour’s assistant to Vogue’s director of special projects.
- Produced the annual Costume Institute Met Gala during her Vogue career.
- Producer of the 2016 documentary The First Monday in May.
- Co-founded Maisonette, launched in March 2017.
- Included in Inc.’s 2019 Female Founders 100.
- Helped launch the Neon Rebels tween marketplace in August 2026.

## Latest updates

- **2026-08** — Launched Neon Rebels as a dedicated marketplace for children ages seven to 14, working with Maisonette president AJ Nicholas; the launch featured more than 100 brands.
- **2026-04** — An April 6 Delaware Court of Chancery opinion largely denied motions to dismiss investor claims against Maisonette and other defendants, including Durrett. The claims concern alleged investment-related misrepresentations and fiduciary breaches; this was a pleading-stage ruling, not a finding of liability.
- **2025-04** — Appeared on Hollywood Gold to discuss her Met Gala work and The First Monday in May.
- **2024-01** — Appeared on Claim Your Confidence with Lydia Fenet to discuss her Vogue career, entrepreneurship, and priorities.

## Links

- Website: https://www.maisonette.com/
- LinkedIn: https://www.linkedin.com/in/sylvana-durrett-96683869
- Instagram: https://www.instagram.com/sylvanitas/

---

Profile page: https://yespress.io/sylvana-ward-durrett
Published by YesPress — https://yespress.io
Last updated: 2026-10-08