# Sydney Williams

> Sydney Williams is Vice President of Global Brand Marketing at ServiceNow, where she oversees the company's global marketing and communications across creative, content, media, and events. An award-winning marketing leader with over two decades of experience, she has shaped the brand voices of iconic organizations including General Electric, The Walt Disney Company, and JPMorgan Chase, and now steers ServiceNow's push to put AI to work for people.

- **Role:** Vice President, Global Brand Marketing at ServiceNow
- **Organizations:** ServiceNow, NYWICI, Reach Prep
- **From:** Wilmette, Illinois, United States
- **Nationality:** American
- **Education:** Bachelor's Degree in Marketing, Miami University
- **Known for:** Vice President, Global Brand Marketing at ServiceNow, overseeing global creative, content, media, and events, Led global brand strategy at General Electric for nearly a decade, creating breakthrough B2B marketing campaigns, Shaped advertising for iconic brands including The Walt Disney Company, JPMorgan Chase, and Chevron during 8+ years at mcgarrybowen

## Career timeline

- **Early career** — First job as a waitress at Jimmy's Rib Joint in Wilmette, Illinois
- **~2000s-2010s** — Joined mcgarrybowen advertising agency, spending 8+ years in account management for JPMorgan Chase, The Walt Disney Company, Chevron, and Marriott
- **~2010s** — Joined General Electric (GE) as Head of Global Media and Creative Strategy; spent nearly a decade reimagining B2B marketing for one of the world's most iconic companies
- **2021** — Joined Salesforce as Senior Director, Industries Marketing (Retail and Consumer Goods)
- **2021-2025** — Advanced to Head of Retail and Consumer Goods Industry and Product Marketing at Salesforce
- **2025** — Joined ServiceNow as Vice President, Global Brand Marketing
- **2025** — Named CFO of the NYWICI 2026 Board of Directors, announced at the NYWICI Annual Meeting on November 13, 2025

## Achievements

- Vice President, Global Brand Marketing at ServiceNow, overseeing global creative, content, media, and events
- Led global brand strategy at General Electric for nearly a decade, creating breakthrough B2B marketing campaigns
- Shaped advertising for iconic brands including The Walt Disney Company, JPMorgan Chase, and Chevron during 8+ years at mcgarrybowen
- Named CFO of the NYWICI 2026 Board of Directors
- Serves on the Associate Board for Reach Prep, a nonprofit expanding educational access for high-achieving students in underserved communities
- Award-winning marketing leader recognized for brand-led commercial value creation

## Latest updates

- **2025-11** — Named CFO of the NYWICI 2026 Board of Directors at the NYWICI Annual Meeting on November 13, 2025
- **2025** — Joined ServiceNow as VP, Global Brand Marketing, overseeing the company's AI-era brand positioning including 'Put AI to Work for People' campaign

## Links

- Website: https://www.servicenow.com
- LinkedIn: https://www.linkedin.com/in/sydneylwilliams/

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Profile page: https://yespress.io/sydney-williams
Published by YesPress — https://yespress.io
Last updated: 2026-05-29