# Swivel

> Swivel is a Cincinnati B2B revenue consultancy that packages go-to-market strategy, RevOps, demand generation, human-led business development and sales enablement into one managed system called RevOS. Founded by former sales and marketing leader Simcha Kackley in 2018, it serves service, technology and manufacturing companies that have a credible offer but a fragmented route to market.

- **Founded:** 2018
- **Headquarters:** Cincinnati, United States
- **Founders:** Simcha Kackley (Founder and CEO)
- **Team size:** 11-50 employees on LinkedIn; supplied company data lists 18 employees.
- **Products:** Revenue Operating System (RevOS), Growth Audit, Go-to-market foundation, Demand generation and business development, Sales enablement and RevOps
- **Notable:** Company reports more than $150 million in client pipeline influenced across its team's experience., Company reports thousands of qualified B2B meetings booked across service, technology and manufacturing clients., Transportant case study reports $6.5 million-plus in pipeline, 162 opportunities and 10.1x ROI over 12 months.

## Products & services

- **Revenue Operating System (RevOS)** — A managed, full-funnel system combining foundation and positioning, demand generation, human-centric business development, RevOps and sales enablement.
- **Growth Audit** — An assessment that maps gaps across a company's funnel, data, demand, outbound and reporting before a full engagement.
- **Go-to-market foundation** — Ideal-customer-profile definition, positioning, segmentation, buyer journeys, revenue planning and technology-stack design.
- **Demand generation and business development** — Content, paid distribution, intent signals, multichannel outreach and calling designed to convert qualified interest into meetings.
- **Sales enablement and RevOps** — CRM optimization, routing, dashboards, playbooks, battlecards, reporting, training and closed-loop attribution.

## Achievements

- Company reports more than $150 million in client pipeline influenced across its team's experience.
- Company reports thousands of qualified B2B meetings booked across service, technology and manufacturing clients.
- Transportant case study reports $6.5 million-plus in pipeline, 162 opportunities and 10.1x ROI over 12 months.
- Abre case study reports pipeline growth from about $1 million to more than $8 million in under 12 months.
- Conger Construction case material reports $143 million in pipeline, 19 opportunities and 1,491 buyers engaged in six months.
- Dysinger case study reports 50 meetings and meetings with half of its top accounts.

## Latest updates

- **2026-07** — Published a measurement framework for account-based marketing focused on account coverage, engagement lift, tiered pipeline and velocity rather than raw lead volume.
- **2026-06** — Published comparisons positioning Swivel as a RevOps-led alternative to marketing-led firms and specialist HubSpot agencies.
- **2026-06** — Expanded practical sales-enablement content with a first-meeting playbook guide and analysis of pre-sales buyer research.
- **2026-05** — Published guidance on sales battlecards and on diagnosing empty sales calendars as an upstream system failure.
- **2026-04** — Published guidance on low BDR response rates and coordinated B2B touchpoints.

## Links

- Website: https://swivelteam.com/
- LinkedIn: https://www.linkedin.com/company/swivelteam/
- Facebook: https://www.facebook.com/people/Swivel/100057413140792/

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Profile page: https://yespress.io/swivel
Published by YesPress — https://yespress.io
Last updated: 2026-08-22