# Swipecast

> Swipecast is a New York-based fashion-tech marketplace that lets brands, designers, photographers and stylists discover and book models and creative talent directly, bypassing traditional agencies. Founded in 2015 by former hedge-fund manager and modeling-agency owner Peter Fitzpatrick with developer Matthias Wickenburg, the platform pays talent 90% of their fee (versus the ~67% left after agency commissions) and settles payments within one to two days. It has served clients like Estee Lauder, Tommy Hilfiger, Ralph Lauren, Victoria's Secret, Nike and Vogue across cities including New York, LA, London, Paris and Milan.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Peter Fitzpatrick (Founder & CEO), Matthias Wickenburg (Co-Founder)
- **Team size:** ~12 employees
- **Products:** Swipecast Marketplace, In-app Booking & Payments, Swipecast Pro / Edition, Trade Option
- **Notable:** Coined and popularized the 'Uber for models' / 'Tinder for models' model of direct creative booking, Grew to 10,000+ curated creative users across major global fashion capitals, Reduced talent commission from the industry-standard ~33% to 10% and payment times from up to 90 days to 1-2 days

## Products & services

- **Swipecast Marketplace** — Mobile and desktop platform where vetted clients discover and book models, photographers, stylists, makeup artists and video directors directly, with filtering by attributes like hair color, location and more.
- **In-app Booking & Payments** — End-to-end shoot production tools - scheduling, call sheets, group messaging and mood boards - with in-app payment that settles to talent within one to two days at a 10% commission.
- **Swipecast Pro / Edition** — Tools aimed at agencies and professional producers, plus editorial-style discovery for image makers to showcase and find work.
- **Trade Option** — An alternative to cash bookings where clients exchange clothing or accessories for a creative's time.

## Achievements

- Coined and popularized the 'Uber for models' / 'Tinder for models' model of direct creative booking
- Grew to 10,000+ curated creative users across major global fashion capitals
- Reduced talent commission from the industry-standard ~33% to 10% and payment times from up to 90 days to 1-2 days
- Raised $2.5M+ from former CEOs of Hearst, Louis Vuitton and EMI
- Booked talent for major brands including Estee Lauder, Victoria's Secret, Nike and Vogue
- Signed a model to be exclusively represented through the platform

## Latest updates

- **2017-06** — Closed a $2.5M financing round led by former media and luxury CEOs.
- **2018-10** — Founders detailed expansion of production tools and plans to move beyond fashion into entertainment, sports and music.
- **2020-01** — Launched editorial/discovery surface (Swipecast Edition) positioning the platform for image makers to showcase and find work.

## Links

- Website: https://swipecast.com
- LinkedIn: http://www.linkedin.com/company/swipecast
- Twitter/X: https://twitter.com/swipecast
- Instagram: https://www.instagram.com/swipecast/
- Facebook: https://www.facebook.com/Swipecast-354337804765558/

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Profile page: https://yespress.io/swipecast
Published by YesPress — https://yespress.io
Last updated: 2026-07-02