# Sweeney

> Sweeney is a privately held, full-service strategic marketing agency founded in Cleveland in 1986. It works as an outsourced marketing team or specialist partner across brand strategy, creative, public relations, digital, social, events, websites and AI marketing, serving business, consumer and government-facing organizations. Its distinguishing idea is not a proprietary product but an operating model: diagnose first, assemble the right mix of disciplines, measure the work and adapt.

- **Founded:** 1986
- **Headquarters:** Rocky River, United States
- **Founders:** Jim Sweeney (Founder and Chief Growth Officer)
- **Products:** Marketing strategy, Integrated campaigns, Branding and creative, Public relations and thought leadership, Digital, social and web
- **Notable:** Operating independently since 1986 and reporting partnerships with hundreds of organizations., A Cleveland MOTTEP campaign was credited with driving 14.5% of vaccinations in two target ZIP codes., An Enlighted product-launch program reported 1.3 billion media impressions, 900,000 social impressions and 23,000 social clicks.

## Products & services

- **Marketing strategy** — Research, audience discovery, strategic planning, positioning and campaign architecture.
- **Integrated campaigns** — Cross-channel programs that combine creative, content, paid media, public relations, digital and analytics.
- **Branding and creative** — Brand strategy, identity, messaging, design, content creation, video, animation and photography.
- **Public relations and thought leadership** — Media relations, executive positioning, content, speaking opportunities and reputation-building programs.
- **Digital, social and web** — Digital marketing, influencer and social programs, website design, development, SEO and analytics.
- **Advertising, events and experiential** — Paid-media planning, advertising, launches, grand openings and live brand experiences.
- **AI marketing and technology enablement** — Guidance and implementation around AI-enabled marketing tools and marketing technology.

## Achievements

- Operating independently since 1986 and reporting partnerships with hundreds of organizations.
- A Cleveland MOTTEP campaign was credited with driving 14.5% of vaccinations in two target ZIP codes.
- An Enlighted product-launch program reported 1.3 billion media impressions, 900,000 social impressions and 23,000 social clicks.
- Atlantic Union Bank's PPP thought-leadership campaign reported 800 national media mentions and 483 million earned-media impressions while the bank helped 10,000 companies secure $1.7 billion in PPP loans.
- The Container Store's Cleveland opening reported 26.6 million media impressions and more than 1,500 VIP attendees.
- Shake Shack's first Ohio opening reported 68 million media impressions and 3,000 event attendees.
- A Big Lots holiday campaign reported a 156% year-over-year increase in social engagement.
- Won a 2016 Bulldog PR Awards Silver award for a Jo-Ann Fabric and Craft Stores local television news campaign under $50,000.

## Latest updates

- **2026-08** — Published new case studies for the Lunar Geographical Society and BAE Systems' Holston Heroes campaign.
- **2026-06** — Rolled out a refreshed website presenting an expanded service menu that includes AI marketing and technology enablement.
- **2026-05** — Added Erinn Robinson as group account director, according to the company's LinkedIn update.
- **2026** — The current leadership page identifies Jennifer Manocchio as CEO and president and Jim Sweeney as founder and chief growth officer.

## Links

- Website: https://thinksweeney.com/
- LinkedIn: https://www.linkedin.com/company/thinksweeney
- Instagram: https://www.instagram.com/sweeneyagency/
- Facebook: https://www.facebook.com/SweeneyAgency/

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Profile page: https://yespress.io/sweeney
Published by YesPress — https://yespress.io
Last updated: 2026-09-21