# SwagUp

> SwagUp combines custom branded merchandise with design, assembly, warehousing, global fulfillment and software for managing recurring swag programs. Founded by Michael Martocci in 2017 and acquired by BDA in December 2024, it serves HR, marketing, event and enterprise teams through packs, bulk orders, redemption pages, company stores and integrations.

- **Founded:** 2017
- **Headquarters:** Piscataway, United States
- **Founders:** Michael Martocci (Founder; former CEO / Chief Swag Officer; departed June 2026 according to his September 2026 update)
- **Products:** Custom swag packs and bulk merchandise, Design and assembly, Warehousing and global fulfillment, SwagUp Shops, Redeem pages
- **Notable:** Ranked No. 23 on the 2021 Inc. 5000, No. 401 in 2022 and No. 890 in 2023., Acquired by BDA in December 2024., Founder reported more than 10,000 companies served and close to $300 million cumulative sales over nine years in a September 2026 reflection.

## Products & services

- **Custom swag packs and bulk merchandise** — Sourced and branded apparel, drinkware, bags, tech accessories and other products, sold as coordinated packs or standalone bulk items.
- **Design and assembly** — Custom mockups, artwork coordination, branded packaging, kitting and assembly.
- **Warehousing and global fulfillment** — Store pre-purchased inventory, monitor stock and dispatch merchandise to individual recipients or bulk destinations.
- **SwagUp Shops** — Branded self-service stores using inventory and pre-orders, with company-controlled access, credits, points and payment settings; live selling requires a qualifying membership or shop fee.
- **Redeem pages** — Recipient-facing pages to collect shipping information and merchandise choices for campaigns.
- **Integrations and API** — HRIS connections, Zapier and custom integrations for recurring employee, sales and event workflows; manual approvals are available.

## Achievements

- Ranked No. 23 on the 2021 Inc. 5000, No. 401 in 2022 and No. 890 in 2023.
- Acquired by BDA in December 2024.
- Founder reported more than 10,000 companies served and close to $300 million cumulative sales over nine years in a September 2026 reflection.

## Latest updates

- **2026-09** — In a September 10 LinkedIn post, Michael Martocci said June marked the end of his nine-year SwagUp journey and announced his next venture, Backroad.
- **2026-07** — BDA CEO Jay Deutsch attributed much of BDA’s 2025 revenue growth to the acquisition and integration of SwagUp and Harper + Scott, according to ASI’s 2026 distributor ranking.
- **2024-12** — BDA announced its acquisition of SwagUp on December 4; deal terms were not disclosed in the announcement.

## Links

- Website: https://www.swagup.com/
- LinkedIn: https://www.linkedin.com/company/swagup
- Twitter/X: https://twitter.com/swagup
- Instagram: https://www.instagram.com/swagup
- Facebook: https://www.facebook.com/weareswagup

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Profile page: https://yespress.io/swagup
Published by YesPress — https://yespress.io
Last updated: 2026-10-25