# SVP Worldwide

> SVP Worldwide is the parent of three of sewing's oldest names - SINGER, PFAFF, and HUSQVARNA VIKING - plus the mySewnet cloud platform that turns thread-and-needle craft into a connected, subscription-fed hobby. Headquartered in downtown Nashville and owned by Platinum Equity, it designs, builds, and distributes roughly a third of the world's household sewing machines across more than 180 countries.

- **Founded:** 2006
- **Headquarters:** Nashville, Tennessee, United States
- **Founders:** Kohlberg & Company (Formed SVP Worldwide in 2006 by merging VSM Group with Singer)
- **Team size:** ~2,100 employees (reported figures range from ~2,000 to over 3,000)
- **Products:** SINGER, PFAFF, HUSQVARNA VIKING, mySewnet, mySewnet Embroidery Software (cloud subscription)
- **Notable:** World's largest consumer sewing machine company, with roughly one in three household machines sold globally., Sells 3 million-plus machines per year across more than 180 countries., Unified three of the oldest names in sewing - SINGER (1851), PFAFF (1862), HUSQVARNA VIKING (1872).

## Products & services

- **SINGER** — The mass-market heritage brand founded in 1851; mechanical and computerized machines priced roughly $100-$3,000, with an estimated 80% global brand recognition.
- **PFAFF** — German-heritage premium brand known for the Original IDT dual-feed system and high-end quilting and embroidery machines.
- **HUSQVARNA VIKING** — Swedish-heritage premium brand tracing to a 1689 arms factory; embroidery-forward machines up to roughly $20,000.
- **mySewnet** — Cloud platform and connectivity ecosystem linking Wi-Fi machines to design libraries, software, and community; introduced 2020.
- **mySewnet Embroidery Software (cloud subscription)** — Billed as the world's first cloud-based subscription for embroidery editing and design streaming.
- **mySewnet Studio** — A content destination of classes, tutorials, and videos for sewing, embroidery, quilting, and crafting.
- **PFAFF creative expression 750 / quilt expression 725 / expression 715** — Three new PFAFF machines launched globally in August 2025 with hoop scanning and mySewnet connectivity.

## Achievements

- World's largest consumer sewing machine company, with roughly one in three household machines sold globally.
- Sells 3 million-plus machines per year across more than 180 countries.
- Unified three of the oldest names in sewing - SINGER (1851), PFAFF (1862), HUSQVARNA VIKING (1872).
- Introduced the first cloud-based subscription for embroidery editing and design streaming (mySewnet, 2020).
- Supported COVID-19 relief with DIY face-mask patterns and supply-shortage efforts in 2020.
- Opened a new global headquarters in downtown Nashville.

## Latest updates

- **2025-08** — Global launch of three new PFAFF machines - creative expression 750, quilt expression 725, and expression 715 - with hoop scanning and mySewnet connectivity.
- **2025-08** — Announced a strategic partnership with Dyno LLC to expand sewing-accessory distribution in North America.
- **2023-02** — Launched mySewnet Studio, a content hub of classes and tutorials for sewing, embroidery, and quilting.
- **2021-01** — Platinum Equity acquired a controlling stake in SVP Worldwide.

## Links

- Website: https://svpworldwide.com
- LinkedIn: https://www.linkedin.com/company/svp-worldwide
- Facebook: https://www.facebook.com/SVPWorldwide/

---

Profile page: https://yespress.io/svp-worldwide
Published by YesPress — https://yespress.io
Last updated: 2026-08-14