# SVP Sports

> SVP Sports is a privately held Canadian value retailer that sells authentic brand-name athletic footwear, apparel, fanwear and accessories through an Ontario store network and a Canada-wide ecommerce shop. Its operating idea is unusually plain: buy large volumes opportunistically when suppliers have attractive inventory, pass the discount to shoppers, and accept that the assortment will feel more like a weekly treasure hunt than a perfectly predictable catalogue.

- **Founded:** 1984
- **Headquarters:** Toronto, Canada
- **Team size:** Approximately 350 employees; LinkedIn lists 201-500 employees and showed 314 profiles in public search results.
- **Products:** Athletic footwear, Sports apparel and activewear, Licensed fanwear, Sporting goods and accessories, Canada-wide ecommerce
- **Notable:** Operating as a Canadian-owned value retailer since 1984., Expanded from a GTA store business into Canada-wide ecommerce in spring 2020., Built a current official locator spanning 13 Ontario stores, with Burlington and Peterborough announced as future openings.

## Products & services

- **Athletic footwear** — Brand-name sneakers, running shoes, soccer footwear and casual athletic shoes for adults and children.
- **Sports apparel and activewear** — Men's, women's and kids' athletic clothing, outerwear, training pieces and casual sportswear.
- **Licensed fanwear** — Team jerseys, hats, scarves and apparel tied to soccer, hockey, baseball and other sports properties.
- **Sporting goods and accessories** — Balls, bags, backpacks, water bottles, fitness items, shoe care and assorted sporting accessories.
- **Canada-wide ecommerce** — A Shopify store with shipping across Canada, online exclusives and pickup at participating Ontario stores.
- **SVP Package Protection** — An optional paid service intended to speed handling of verified lost or damaged shipment cases; it is explicitly not insurance.

## Achievements

- Operating as a Canadian-owned value retailer since 1984.
- Expanded from a GTA store business into Canada-wide ecommerce in spring 2020.
- Built a current official locator spanning 13 Ontario stores, with Burlington and Peterborough announced as future openings.
- Reached more than 21,000 verified reviews and a 4.7-star aggregate displayed on the company homepage in August 2026.
- Maintained an employer partnership with JVS Toronto for more than 18 years.
- Opened in Kingston in May 2025, extending the store footprint into Eastern Ontario.

## Latest updates

- **2026-08** — The official store locator listed 13 operating Ontario locations, Burlington as opening in fall 2026 and Peterborough as opening in 2027.
- **2026-08** — A back-to-school promotion offered an extra 10% off eligible products online and in stores, with Nike excluded.
- **2026-06** — BurlingtonToday reported that SVP Sports planned a Burlington store at 2025 Guelph Line in a former Giant Tiger space.
- **2025-09** — JVS Toronto's annual report profiled its more-than-18-year youth employment partnership with SVP Sports.
- **2025-05** — SVP Sports held the grand opening of its Kingston location.

## Links

- Website: https://www.svpsports.ca
- LinkedIn: https://www.linkedin.com/company/svp-sports-group-of-companies
- Twitter/X: https://twitter.com/SVPSports
- YouTube: https://www.youtube.com/user/svpsports
- Instagram: https://www.instagram.com/svpsportsofficial
- Facebook: https://www.facebook.com/SVP.Sports.Admin
- TikTok: https://www.tiktok.com/@svpsportsofficial

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Profile page: https://yespress.io/svp-sports
Published by YesPress — https://yespress.io
Last updated: 2026-08-23