# SVG Ventures | THRIVE

> SVG Ventures | THRIVE combines venture investing with an agrifood innovation platform, connecting startups to corporations, growers, researchers and international markets. Its programs span ideation through expansion, while Pioneer and the Kagome-backed Sunrise Agri Fund invest in technologies for food, agriculture and climate resilience.

- **Founded:** 2014
- **Headquarters:** Los Gatos, United States
- **Founders:** John Hartnett (Founder and CEO)
- **Products:** THRIVE Studio, THRIVE Academy, THRIVE Accelerator, THRIVE Immersion / Scaleup Programs, Corporate Innovation Program
- **Notable:** Established the $50 million Sunrise Agri Fund with Kagome in 2024., Led Verdi’s C$6.5 million seed round announced May 2025., Invested $500,000 in Brilliant Harvest in May 2025.

## Products & services

- **THRIVE Studio** — Research and ideation support to validate solutions and begin commercialization.
- **THRIVE Academy** — Pre-seed validation, fundraising preparation and go-to-market development.
- **THRIVE Accelerator** — Seed-to-Series A programs offering mentorship, customer access and investment consideration. Current Canada program is free and takes no participation equity.
- **THRIVE Immersion / Scaleup Programs** — Market expansion support and access to North American partners, networks and investment.
- **Corporate Innovation Program** — Innovation assessment, research, startup scouting and facilitated industry collaboration.
- **Pioneer Fund** — Seed and Series A agrifood technology investment vehicle, anchored by Farm Credit Canada.
- **Sunrise Agri Fund** — Kagome-backed $50 million corporate venture fund with ten-year investment horizon.
- **Global Impact Initiative, Challenge & Summit** — A ten-year initiative begun in 2020, with startup challenges and industry convenings.
- **THRIVE Connector** — Connection and engagement tool for program participants.

## Achievements

- Established the $50 million Sunrise Agri Fund with Kagome in 2024.
- Led Verdi’s C$6.5 million seed round announced May 2025.
- Invested $500,000 in Brilliant Harvest in May 2025.
- Invested $500,000 in Cellar Insights in January 2026.
- Selected eight UK agritech companies with Innovate UK for a 2026 US expansion program.

## Latest updates

- **2026-09** — Launched J-StarX Global Growth for Agri-Tech with JETRO to support Japanese startup international expansion.
- **2026-06** — Selected eight UK agritech companies with Innovate UK for a nine-month US expansion program.
- **2026-01** — Announced a $500,000 Pioneer Fund investment in Cellar Insights.
- **2025-09** — Sunrise Agri Fund invested in Japan-based EF Polymer; amount undisclosed.

## Links

- Website: https://thriveagrifood.com/
- LinkedIn: https://www.linkedin.com/company/thriveagrifood/
- Twitter/X: https://twitter.com/svgpartners
- YouTube: https://www.youtube.com/@THRIVEAgriFood
- Instagram: https://www.instagram.com/thriveagrifood/
- Facebook: https://www.facebook.com/THRIVEAgriFood/

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Profile page: https://yespress.io/svg-ventures-thrive
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Last updated: 2026-10-08