# Suzie Devine

> Suzie Welsh Devine is a Philadelphia-based registered nurse, entrepreneur, and CEO and co-founder of BINTO. After working in neonatal, postpartum, and fertility care, she turned a pattern of patient questions into a personalized supplements and virtual-consultation company. Her path runs from a nursing degree at the University of Virginia and a master's at the University of Pennsylvania to launching BINTO in 2016, bootstrapping its operations, teaching publicly, and joining the Bryn Mawr Hospital Foundation Board.

- **Role:** CEO & Co-Founder at BINTO
- **Organizations:** BINTO, Bryn Mawr Hospital Foundation, University of Virginia, University of Pennsylvania, Penn Fertility Care, Hahnemann University Hospital, Global AIDS Interfaith Alliance, American Society for Reproductive Medicine
- **Nationality:** American
- **Education:** Bachelor of Science in Nursing, University of Virginia, Master of Science in Nursing, health leadership and education, University of Pennsylvania, Healthcare innovation / entrepreneurship coursework completed during master's program, The Wharton School
- **Known for:** Founded BINTO and launched it full-time in 2016 after developing the idea during her University of Pennsylvania master's program., Built BINTO as a clinician-led personalized supplement and virtual-consultation company., Secured an early angel investor through a Wharton pitch and later institutional backing from Ben Franklin Technology Partners.

## Career timeline

- **2005** — Began volunteering with the Global AIDS Interfaith Alliance after traveling to Malawi at age 16.
- **2011** — Graduated from the University of Virginia School of Nursing with a BSN.
- **2011-2014** — Worked in neonatal and postpartum nursing at Hahnemann University Hospital in Philadelphia.
- **2013-2016** — Worked in fertility care while completing a master's degree in nursing at the University of Pennsylvania.
- **2015** — Earned a fertility nurse certification from the American Society for Reproductive Medicine and a nurse educator graduate certificate from Penn.
- **2016** — Completed her master's degree, left Penn Fertility Care, and launched BINTO full-time.
- **2017** — Presented BINTO on a Philadelphia panel about the future of women's health.
- **2018** — Described investing $20,000 of her savings and raising a $100,000 friends-and-family and angel round; Ben Franklin Technology Partners was an institutional investor.
- **2019** — Profiled by the University of Virginia School of Nursing as an alumna innovating at the intersection of nursing and business.
- **2022** — Appeared on FOX 29 Philadelphia's Good Day Philadelphia to discuss BINTO's personalized model.
- **2025** — Launched the Suzie's Corner newsletter and moved BINTO fulfillment and operations to an external partner.
- **2026** — Elected to the Bryn Mawr Hospital Foundation Board and continued appearing in public conversations about entrepreneurship and women's healthcare.

## Achievements

- Founded BINTO and launched it full-time in 2016 after developing the idea during her University of Pennsylvania master's program.
- Built BINTO as a clinician-led personalized supplement and virtual-consultation company.
- Secured an early angel investor through a Wharton pitch and later institutional backing from Ben Franklin Technology Partners.
- Earned certification as a fertility nurse expert from the American Society for Reproductive Medicine in 2015.
- Earned a Nurse Educator Graduate Certificate from the University of Pennsylvania in 2015.
- Was elected to the Bryn Mawr Hospital Foundation Board in 2026.
- Created the Inside the Vitamin Aisle educational social series in 2020.
- Launched the Suzie's Corner newsletter in 2025.

## Latest updates

- **2026-06** — Appeared on the Mighty As A Mother podcast to discuss personalized products, consumer education, and advocating for oneself in healthcare.
- **2026-04** — BINTO supported a Nashville fireside chat tied to physician Natalie Crawford's book The Fertility Formula.
- **2026-03** — Announced her election to the Bryn Mawr Hospital Foundation Board.
- **2025-11** — Appeared on The Working Mom's Playbook podcast to discuss career evolution, entrepreneurship, and workplace support.
- **2025-03** — Announced that BINTO was outsourcing fulfillment and operations to improve shipping and quality control while freeing the team to focus on product development.
- **2025-02** — Launched Suzie's Corner, a newsletter covering founder lessons, professional insights, and family life.

## Links

- Website: https://mybinto.com
- LinkedIn: https://www.linkedin.com/in/suzie-welsh-devine-3419178
- Instagram: https://www.instagram.com/nursesuziedevine/
- Facebook: https://www.facebook.com/binto-269800580034456
- TikTok: https://www.tiktok.com/@mybinto

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Profile page: https://yespress.io/suzie-devine
Published by YesPress — https://yespress.io
Last updated: 2026-08-27