# Suzanne Serwatuk

> Suzanne Serwatuk is the Chief Marketing Officer of Safe Software, the Surrey, British Columbia company behind the FME data-integration platform. A two-time founder whose earlier ventures included Juice Caboose and Perverted Ice Cream, she joined Safe in social media in 2020, became marketing director in 2022, helped lead the company's 2023 rebrand, and moved into the CMO role in 2024. Her public work centers on strategic creativity, customer community, AI-assisted marketing, and making technically complex products easier to understand.

- **Role:** Chief Marketing Officer at Safe Software
- **Organizations:** Safe Software, Perverted Brand, Juice Caboose, Whole Foods Market, Enchanted Chameleon
- **Nationality:** Canadian
- **Education:** Bachelor of Arts, Wilfrid Laurier University
- **Known for:** Rose from Social Media Specialist to Chief Marketing Officer at Safe Software between 2020 and 2024., Helped lead Safe Software's company and product rebrand, unveiled publicly during FME:23 in 2023., Built two founder-led businesses before joining Safe Software.

## Career timeline

- **2009-2012** — Blogger at Enchanted Chameleon.
- **2011-2012** — Owner and operator of Juice Caboose.
- **2013-2016** — Held customer service, holiday solutions, and retail program roles at Whole Foods Market.
- **2018-2020** — Co-owner and CEO of Perverted Brand, associated with Vancouver's Perverted Ice Cream.
- **2020** — Joined Safe Software as Social Media Specialist.
- **2021** — Promoted to Marketing Communications Lead at Safe Software.
- **2022** — Became Director of Marketing at Safe Software.
- **2023** — Presented Safe Software's new corporate identity during the FME:23 launch.
- **2024** — Promoted to Chief Marketing Officer at Safe Software.
- **2026** — Discussed creative strategy, AI, and scaling technology brands on the CanadianSME Small Business Podcast.

## Achievements

- Rose from Social Media Specialist to Chief Marketing Officer at Safe Software between 2020 and 2024.
- Helped lead Safe Software's company and product rebrand, unveiled publicly during FME:23 in 2023.
- Built two founder-led businesses before joining Safe Software.
- Reported that a Safe Software content campaign reached a 400-lead goal in five weeks rather than the expected five months.
- Was recognized as a CMO of the Year finalist, discussed in a 2026 CanadianSME podcast episode.

## Latest updates

- **2026-08** — Featured by Safe Software in connection with commentary on how AI can remove repetitive work and help modern marketing teams focus on higher-value work.
- **2026-01** — Appeared on the CanadianSME Small Business Podcast to discuss creative strategy, AI, founder experience, and scaling technology brands.
- **2025-04** — Promoted as a speaker for a Safe Software customer event in London covering FME updates and future direction.

## Links

- Website: https://safe.com
- LinkedIn: https://www.linkedin.com/in/suzanneserwatuk

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Profile page: https://yespress.io/suzanne-serwatuk
Published by YesPress — https://yespress.io
Last updated: 2026-08-24