# SutherlandGold

> SutherlandGold is an independent, San Francisco-founded communications agency that turns technical or unfamiliar ideas into stories built around the people who need to care. Founded in 2002 by Lesley Gold and Scott Sutherland, it combines positioning, media relations, executive communications, content, digital campaigns and measurement for startups, high-growth businesses and public companies - with documented work for brands including Cloudflare, Brex, Gusto, SurveyMonkey and Doctor On Demand.

- **Founded:** 2002
- **Headquarters:** San Francisco, United States
- **Founders:** Lesley Gold (Co-founder and CEO), Scott Sutherland (Co-founder)
- **Team size:** Approximately 25 employees; LinkedIn lists 11-50 employees
- **Products:** Integrated communications programs, Executive communications, Changemakers Communications Playbook, Resonance Report, Leadership Communication Scorecard
- **Notable:** Cloudflare's 1.1.1.1 launch earned 350+ stories and more than one million downloads in under three months., Gusto's Extra Mile campaign produced 24 regional hits, at least four national stories, 104M+ impressions and doubled Instagram followers., Marble's launch generated 58 original stories across business, technology and San Francisco media despite public concern about sidewalk delivery robots.

## Products & services

- **Integrated communications programs** — Positioning, messaging, media relations, launch strategy, content marketing, digital marketing, social media, creative campaigns, video, crisis communications, speaking and awards programs.
- **Executive communications** — Defines leaders' vision, mission and point of view, then builds platforms that expand their authority, reach and engagement.
- **Changemakers Communications Playbook** — An audience-first framework organized around Insight, Imagination, Influence and Inspiration.
- **Resonance Report** — A communications audit based on message pull-through, social engagement, coverage sentiment and competitor resonance, with evaluation by Lesley Gold.
- **Leadership Communication Scorecard** — Research evaluating high-growth leaders across business performance, media visibility, thought leadership and social engagement.
- **New Media Mastery PR Academy** — An eight-week asynchronous course with live office hours and guided workshops, piloted with Chairman Mom for executives, communications leaders and bootstrapped founders.

## Achievements

- Cloudflare's 1.1.1.1 launch earned 350+ stories and more than one million downloads in under three months.
- Gusto's Extra Mile campaign produced 24 regional hits, at least four national stories, 104M+ impressions and doubled Instagram followers.
- Marble's launch generated 58 original stories across business, technology and San Francisco media despite public concern about sidewalk delivery robots.
- A Doctor On Demand campaign secured 200+ earned stories and 22 broadcast placements reaching 14M+ viewers in under six months.
- The Katango product launch won Gold and ranked 22nd in the LACP 2011 Magellan Awards with a score of 98/100.
- SutherlandGold's JP Cavender received a 2018 Bulldog Awards PR Up and Comer honor.
- The agency acquired Astro Media in 2019, expanding its data, measurement and audience-content capabilities.

## Latest updates

- **2026-08** — Published The Line Is The Thing, examining why lines themselves have become signals of taste and attention.
- **2026-07** — Highlighted Bloomberg television placements for clients Sila Nanotechnologies, Glide Identity and M12, Microsoft's venture fund.
- **2026-06** — Published a conversation with government-relations specialist Yvette Buckner about how technology companies can enter communities with local trust.
- **2026-04** — Supported the launch of Espa, the AI executive assistant created by Forethought founder Deon Nicholas after Forethought's acquisition by Zendesk.
- **2026-02** — Published Getting A Grip On Your Story, arguing that AI makes coordinated narrative manipulation faster and harder to trace.

## Links

- Website: https://www.sutherlandgold.com/
- LinkedIn: https://www.linkedin.com/company/sutherlandgold-group/
- Twitter/X: https://twitter.com/SutherlandGold
- Instagram: https://www.instagram.com/sutherlandgold/
- Facebook: https://www.facebook.com/SutherlandGoldGroup/

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Profile page: https://yespress.io/sutherlandgold
Published by YesPress — https://yespress.io
Last updated: 2026-09-16