# Sushil Garg

> Sushil Garg founded BirchStreet Systems in 2002, building cloud procurement and payment software for hospitality operators. His career at BirchStreet includes an early Hilton relationship, expansion into inventory management, and leadership roles as CEO and chairman. A January 2022 investment announcement identifies him as founder and board member.

- **Role:** Founder of BirchStreet; board member as documented in January 2022
- **Organizations:** BirchStreet Systems
- **Known for:** Founded BirchStreet Systems in 2002., Built a hospitality procurement software company with an early Hilton relationship., Led BirchStreet during its 2016 Starwood North America deployment; Starwood reported more than 14,000 invoices per week no longer required manual entry.

## Career timeline

- **2002** — Founded BirchStreet Systems using purchasing technology associated with PurchasePro; developed an early relationship with Hilton.
- **2011** — BirchStreet selected to provide the proposed AAHOA eMarket purchasing platform.
- **2016** — BirchStreet acquired G4 Technologies, maker of AccuBar, and completed its Starwood North America deployment.
- **2018** — Serent minority investment announced in January; Stephen Markle became CEO in July, with Garg remaining chairman.
- **2021** — BirchStreet relocated headquarters to Las Vegas; announcement identified Garg as chairman and CEO and a Las Vegas resident.
- **2022** — Parthenon invested alongside Serent; Garg identified as founder and board member, Brendan Reidy assumed CEO role.

## Achievements

- Founded BirchStreet Systems in 2002.
- Built a hospitality procurement software company with an early Hilton relationship.
- Led BirchStreet during its 2016 Starwood North America deployment; Starwood reported more than 14,000 invoices per week no longer required manual entry.
- Expanded inventory capabilities through the 2016 G4 Technologies/AccuBar acquisition.

## Latest updates

- **2022-01** — Parthenon Capital investment announcement identified Garg as BirchStreet founder and board member and named Brendan Reidy CEO.

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Profile page: https://yespress.io/sushil-garg
Published by YesPress — https://yespress.io
Last updated: 2026-10-22