# Susan Rienow

> Susan Rienow is Pfizer's Global Chief Marketing Officer, a role she stepped into in July 2024 after 23 years inside the company. She started as a market researcher in 2001, spent a decade moving between Belgium, Japan, Australia and South Korea, then ran Pfizer's UK business as country president before taking the global marketing job in New York. Her signature move has been dragging a 175-year-old drug company toward plain speech and cultural relevance - most visibly with the cancer-themed Super Bowl spot 'Knock Out,' which scored as the strongest pharma ad ever measured.

- **Role:** Global Chief Marketing Officer at Pfizer
- **Organizations:** Pfizer, Association of the British Pharmaceutical Industry (ABPI)
- **From:** North Carolina, United States
- **Nationality:** American
- **Education:** BA, History, Boston University, MBA, New York University, Stern School of Business
- **Known for:** Appointed Pfizer's Global Chief Marketing Officer in July 2024 after 23 years at the company, Led the 'Knock Out' Super Bowl cancer campaign, measured as the highest-scoring pharma ad on record, Reported to have reached roughly 8 million people with a cancer screening message through the campaign

## Career timeline

- **2001** — Joined Pfizer as senior market research manager after early years consulting in Boston
- **2000s** — Held US marketing and brand roles, then regional brand and marketing director roles across CNS/pain and hemophilia in Europe and emerging markets
- **2015** — Moved to the UK, leading Pfizer's critical care division after postings in Belgium, Japan, Australia and South Korea
- **2020** — Led Pfizer UK's Vaccines business unit through the COVID-19 period
- **2023** — Became Pfizer UK Managing Director and Country President; later served as ABPI President
- **2024** — Named Global Chief Marketing Officer of Pfizer in July, based at the New York headquarters
- **2025** — Oversaw the 'Knock Out' Super Bowl campaign and the 'One More' campaign launched at ASCO; named to MM+M's Healthcare Marketing Influencers 2025

## Achievements

- Appointed Pfizer's Global Chief Marketing Officer in July 2024 after 23 years at the company
- Led the 'Knock Out' Super Bowl cancer campaign, measured as the highest-scoring pharma ad on record
- Reported to have reached roughly 8 million people with a cancer screening message through the campaign
- Named to MM+M's Healthcare Marketing Influencers 2025 list
- Served as Country President of Pfizer UK and as President of the ABPI
- Helped lift Pfizer's brand recognition among the general population to around 80%

## Latest updates

- **2025-09** — Named to MM+M's Healthcare Marketing Influencers 2025 list.
- **2025-06** — Oversaw the 'One More' cancer campaign, which debuted around ASCO 2025.
- **2025-03** — Spoke on the future of pharma marketing, AI and purpose-driven storytelling at industry events including SXSW week.
- **2025-02** — Led Pfizer's 'Knock Out' Super Bowl cancer campaign, later measured as the highest-scoring pharma ad on record.

## Links

- Website: https://www.pfizer.com
- LinkedIn: https://www.linkedin.com/in/susan-rienow-3b15813
- Twitter/X: https://x.com/SRienow
- YouTube: https://www.youtube.com/watch?v=uKxHVsH2ZWU

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Profile page: https://yespress.io/susan-rienow
Published by YesPress — https://yespress.io
Last updated: 2026-08-14