# Susan Macke

> Susan Macke is a technology, marketing, and transformation executive whose career connects software engineering at IBM and Motorola with senior commercial and strategy roles at Nokia, HP, IGT, Neopost, Lexmark, Forrester, and Genpact. Her recurring subject is alignment: turning market and customer evidence into choices that product, sales, and marketing teams can execute together.

- **Role:** Vice President, Sales and Commercial at Genpact
- **Organizations:** Genpact, Forrester, SiriusDecisions, Lexmark, Neopost (now Quadient), International Game Technology, Hewlett-Packard, Nokia, Sendo, Motorola, IBM, Lebanon Valley College
- **Education:** Bachelor's degree in computer science and operations research, Lebanon Valley College
- **Known for:** Built a career spanning software engineering, product management, global sales, marketing, research, and digital transformation., Led global and regional marketing strategy for HP handheld devices across commercial and consumer segments., Served as chief marketing officer of International Game Technology and chief marketing and strategy officer of Neopost.

## Career timeline

- **1980s-1994** — Worked at IBM for 11 years, leading operating-system and embedded-software development.
- **1994-2002** — Held engineering and mobile-division leadership roles at Motorola, including software and electrical engineering for wireless data devices.
- **2002-2004** — Led the Smartphone Business Unit at UK mobile manufacturer Sendo.
- **2004-2008** — Held EMEA sales and marketing, portfolio, product marketing, and strategic marketing leadership roles at Nokia.
- **2008-2010** — Served as vice president of global marketing for HP's handheld business.
- **2010-2011** — Served as chief marketing officer of International Game Technology.
- **2011-2013** — Led strategy and marketing at Neopost, now Quadient.
- **2013-2018** — Led global product marketing, portfolio marketing, and sales enablement at Lexmark.
- **2018-2022** — Worked at SiriusDecisions and Forrester as a research leader, principal analyst, and executive partner advising B2B marketing leaders.
- **2022-present** — Joined Genpact, with publicly listed responsibilities spanning digital transformation and Sales and Commercial.

## Achievements

- Built a career spanning software engineering, product management, global sales, marketing, research, and digital transformation.
- Led global and regional marketing strategy for HP handheld devices across commercial and consumer segments.
- Served as chief marketing officer of International Game Technology and chief marketing and strategy officer of Neopost.
- Co-developed and published Forrester's Marketing Strategy Compass research for aligning marketing with business strategy.
- Helped Lexington Catholic High School develop a five-year integrated strategic plan and was subsequently asked to create a plan covering 12 diocesan schools and 3,300 students.
- Co-authored a 1996 conference paper on an industry-academic software engineering partnership.

## Latest updates

- **2024-04** — Public Genpact-related activity emphasized data-driven decision-making, AI-powered sales analytics, and customer-experience growth.
- **2023-10** — Listed as a Genpact Vice President for Sales and Commercial and host speaker for a small executive discussion on generative AI in sales and marketing.
- **2022-09** — Moved from Forrester to Genpact to work in digital transformation and commercial leadership.

## Links

- LinkedIn: https://www.linkedin.com/in/susanmacke

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Profile page: https://yespress.io/susan-macke
Published by YesPress — https://yespress.io
Last updated: 2026-08-14