# Susan Irving

> Susan Irving is the Chief Marketing Officer of Kruger Products and chair of Canadian Women & Sport. A former Canadian Sailing Team member who campaigned for the 1992 and 1996 Olympic Games, she built a career across Warner-Lambert, Coca-Cola and PepsiCo before joining Kruger in 2020. Her tenure has paired commercial discipline with emotionally direct brand work, including Unapologetically Human, while her leadership has been recognized by Strategy, the Canadian Marketing Association, Canadian Grocer, the Stevie Awards and the Women's Executive Network.

- **Role:** Chief Marketing Officer - Consumer Marketing at Kruger Products Inc.; Chair of Canadian Women & Sport
- **Organizations:** Kruger Products Inc., Canadian Women & Sport, Ontario Hockey Federation, Leaside Hockey Association, PepsiCo, The Coca-Cola Company, Warner-Lambert, Globe and Mail Cannes Young Marketers Competition
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce with honours, Laurentian University
- **Known for:** Named Strategy magazine's 2020 Marketer of the Year., Named the Canadian Marketing Association's 2021 Marketer of the Year., Recognized as a 2022 Canadian Grocer Senior Level Star Woman in Grocery.

## Career timeline

- **1998-2000** — Began her marketing career at Warner-Lambert.
- **2000-2004** — Worked in brand management at The Coca-Cola Company.
- **2004-2020** — Spent 15 years at PepsiCo in progressive Canadian and global marketing roles, including leadership of Doritos, Cheetos, Sunbites and the Quaker Nutrition portfolio.
- **2019** — Elected the first female president of the Leaside Hockey Association board after serving in team and board roles.
- **2020** — Appointed Chief Marketing Officer of Kruger Products and joined its executive team.
- **2021** — Joined the board of Canadian Women & Sport and received the Canadian Marketing Association's Marketer of the Year award.
- **2021-2025** — Served as a director of the Ontario Hockey Federation.
- **2025** — Elected chair of Canadian Women & Sport after previously chairing its Brand & Revenue Committee.

## Achievements

- Named Strategy magazine's 2020 Marketer of the Year.
- Named the Canadian Marketing Association's 2021 Marketer of the Year.
- Recognized as a 2022 Canadian Grocer Senior Level Star Woman in Grocery.
- Won Bronze in the 2023 Stevie Awards for Women in Business, Female Executive of the Year - Consumer Products.
- Named to the Women's Executive Network 2025 Canada's Most Powerful Women: Top 100 in the CN Executive Leaders category.
- Received a 2025 Campaign US Inspiring Women award.
- Led Kruger Products marketing when Unapologetically Human won a Bronze Cannes Lion and a Bronze Clio; WARC reported a 2.3-point share increase across four brands.
- Became the first female president of the Leaside Hockey Association board in 2019.
- Helped launch Get Girl Coached, Canadian Women & Sport's first national marketing campaign.
- Serves as chair or co-chair for the Globe and Mail's Canadian Young Lions Marketers jury and as a Cannes Lions advisory board member.

## Latest updates

- **2026-06** — The 2025 Global Effie Index ranked Cashmere UltraLuxe and Kruger Products first in North America for household supplies in their respective brand and marketer categories; Irving credited her team and agency partners.
- **2026-06** — Irving participated in The Female Quotient's Power of the Pack session at Cannes Lions, focused on relationships, influence and opportunity.
- **2026-03** — The Globe and Mail recognized Irving among its Report on Business Best Executives of 2026.
- **2026-02** — Kruger Products launched its Parent Assist creative campaign as part of the sixth year of Kruger Big Assist.
- **2025-11** — The Women's Executive Network named Irving one of Canada's Most Powerful Women: Top 100 for 2025.
- **2025-06** — Canadian Women & Sport elected Irving chair of its board after four years as a director.

## Links

- Website: https://www.krugerproducts.ca/en-ca/about-us/leadership-and-governance
- LinkedIn: https://ca.linkedin.com/in/susanlirving

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Profile page: https://yespress.io/susan-irving
Published by YesPress — https://yespress.io
Last updated: 2026-08-24