# Susan Hallock

> Susan Hallock is Pennymac's Senior Managing Director and Chief Marketing Officer, a Los Angeles-area executive whose career crosses advertising, consumer entertainment and financial services. After agency work on PepsiCo brands, leadership of consumer marketing for Activision's Call of Duty franchise and senior marketing roles at Capital Group, she joined Pennymac in October 2020. There she built the marketing organization, led a brand evolution and first national campaign, and helped carry that platform into Pennymac's first sports partnership with Team USA and the LA28 Olympic and Paralympic Games.

- **Role:** Senior Managing Director and Chief Marketing Officer at PennyMac Financial Services
- **Organizations:** PennyMac Financial Services, Capital Group, Activision, Element 79, FCB Chicago
- **Education:** MBA in Marketing, Northwestern University - Kellogg School of Management, BA in Communications, Boston College
- **Known for:** Built and oversees Pennymac's marketing organization., Led Pennymac's brand evolution, including a new logo and its first national brand campaign., Named a HousingWire Marketing Leader in 2022.

## Career timeline

- **Early career** — Worked in advertising agencies, including FCB Chicago and Element 79, on PepsiCo's beverage portfolio and the Gatorade brand.
- **2006-2013** — Held marketing roles at Activision and led consumer marketing for the Call of Duty franchise.
- **2013-2020** — Held senior marketing roles at Capital Group, including Senior Vice President of Marketing.
- **2020-10** — Joined Pennymac as Chief Marketing Officer, responsible for building and overseeing its marketing organization.
- **2022-04** — Became Senior Managing Director and Chief Marketing Officer of PennyMac Financial Services.
- **2025-03** — Led development and execution of Pennymac's first sports partnership, linking the brand with Team USA and the LA28 Olympic and Paralympic Games.

## Achievements

- Built and oversees Pennymac's marketing organization.
- Led Pennymac's brand evolution, including a new logo and its first national brand campaign.
- Named a HousingWire Marketing Leader in 2022.
- Led development and execution of Pennymac's first sports partnership with Team USA and the LA28 Olympic and Paralympic Games.
- Named one of HousingWire's Women of Influence in 2025.
- Supported improvements to Pennymac's online mortgage experience, including streamlined applications and mobile outreach.
- Serves on Pennymac's Philanthropy Working Group and supports employee resource groups.

## Latest updates

- **2025-07** — Named one of HousingWire's 2025 Women of Influence.
- **2025-03** — Helped introduce Pennymac's first sports partnership and the Where Greatness Lives campaign tied to Team USA and LA28.
- **2024-11** — Appeared with Pennymac leaders Pam Marsh and Jenny Rhodes in a Women in Leadership discussion about building networks of workplace allies.

## Links

- Website: https://www.pennymac.com
- LinkedIn: https://www.linkedin.com/in/susanhallock

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Profile page: https://yespress.io/susan-hallock
Published by YesPress — https://yespress.io
Last updated: 2026-08-14