# Susan Flinn Cobian

> Susan Flinn Cobian is the founder, president and CEO of SFC Group, a woman-owned marketing and communications agency launched in September 2018 as a fully virtual business. A Kenyon College graduate and former HYC Health leader, she writes about agency operations, client service, remote work, and business development. She was named an MM+M Pinnacle Award honoree in 2025.

- **Role:** Founder, President and CEO at SFC Group
- **Organizations:** SFC Group, HYC Health, Kallir, Phillips, Ross, Robert A. Becker, Lyons Lavey Nickel Swift, Interlink Healthcare Communications, Goble & Associates, Abelson-Taylor, Topin & Associates, Flaum Communications
- **Education:** BA, History, Kenyon College
- **Known for:** Founded and leads SFC Group, launched as a virtual agency in September 2018., PM360 ELITE Entrepreneur, 2016., PharmaVOICE 100 Entrepreneur, 2016.

## Career timeline

- **Early career, date unspecified** — Joined Kallir, Phillips, Ross as an executive assistant before moving into account roles.
- **Date unspecified** — Opened Robert A. Becker’s Chicago office; later worked on rebranding Lyons Lavey Nickel Swift and led Interlink Healthcare Communications.
- **2016** — Recognized as a PM360 ELITE Entrepreneur and a PharmaVOICE 100 Entrepreneur while leading HYC Health.
- **2017** — Named a PM360 ELITE Transformational Leader; also recognized by MM+M Hall of Femme and Chicago Business Journal Women of Influence.
- **2018-09** — Founded SFC Group as a fully virtual agency.
- **2023** — SFC Group marked its fifth anniversary with an in-person casino night in Chicago.
- **2024-03** — SFC Group announced its acquisition of CareContent, founded by Kadesha Thomas Smith.
- **2025** — Named an MM+M Pinnacle Award honoree.
- **2026-02** — SFC Group announced its Seriously campaign.
- **2026-09** — Published Growth Is Not a Spectator Sport on business development.

## Achievements

- Founded and leads SFC Group, launched as a virtual agency in September 2018.
- PM360 ELITE Entrepreneur, 2016.
- PharmaVOICE 100 Entrepreneur, 2016.
- PM360 ELITE Transformational Leader, 2017.
- MM+M Hall of Femme, 2017.
- Chicago Business Journal Woman of Influence, 2017.
- DMN Hall of Femme, 2018.
- PharmaVOICE 100 Commanders & Chiefs, 2018.
- MM+M Pinnacle Award honoree, 2025.
- Led SFC Group’s acquisition of CareContent in March 2024.

## Latest updates

- **2026-09** — Growth Is Not a Spectator Sport, listed September 23, discusses agency positioning, building relationships before a budget exists, and persisting through rejection.
- **2026-08** — The Work Before the Win, listed August 31, discusses research and preparation before agency pitches.
- **2026-07** — Culture Isn’t Declared. It’s Demonstrated., listed July 16, addresses leadership behavior and workplace values.
- **2026-04** — Remote Work: Built on Trust, Powered by Accountability, listed April 28, explains SFC’s approach to distributed teams.
- **2026-02** — SFC Group’s Seriously campaign was announced in a February 3 news release.

## Links

- Website: https://www.sfcgroup1.com/
- LinkedIn: https://www.linkedin.com/in/susanflinn
- Twitter/X: https://twitter.com/flinncobian

---

Profile page: https://yespress.io/susan-flinn-cobian
Published by YesPress — https://yespress.io
Last updated: 2026-10-23