# Susan D'Elia

> Susan D'Elia is the San Mateo-based founder and CEO of TECHMarket Communications and creator of its HumanAI PR Playbook. Her public career record includes communications work for Bluestone and Verical, long-running client relationships, and current commentary on customer listening, earned media and AI-driven discovery. TECHMarket dates its founding to 1995 and serves companies in U.S. and global markets.

- **Role:** Founder and CEO at TECHMarket Communications
- **Organizations:** TECHMarket Communications
- **Known for:** Founded a technology communications firm that dates its operations to 1995., Created the HumanAI PR Playbook, the starting framework for TECHMarket engagements., Bob Bickel credits her with helping Bluestone grow from a startup to a 450-person business later acquired by HP.

## Career timeline

- **1995** — Founded TECHMarket Communications; the firm dates its founding to 1995.
- **1999** — Listed as a Bluestone Software press contact on XML and Palm Computing announcements.
- **2009** — Named as TECHMarket Communications media contact for Verical’s white paper on counterfeit electronic components.
- **2026** — Identified on TECHMarket’s website as founder and CEO and creator of the HumanAI PR Playbook.

## Achievements

- Founded a technology communications firm that dates its operations to 1995.
- Created the HumanAI PR Playbook, the starting framework for TECHMarket engagements.
- Bob Bickel credits her with helping Bluestone grow from a startup to a 450-person business later acquired by HP.
- Jake Sorofman describes working with TECHMarket at four companies over 15 years.

## Latest updates

- **2026-05** — Discussed AI, PR and potential international collaboration with Saurav Dhakal; his May 17 post includes a photograph of their call.
- **2026-05** — Wrote on May 16 about readers developing trust filters as the volume of plausible content increases.
- **2026-04** — Congratulated martini.ai on joining BlackRock in an April 19 post, identifying it as an AI startup her team supported.
- **2026-04** — In an April 16 post, emphasized the link between customer conversations, proof points and market validation.

## Links

- Website: https://www.techmarket.com/
- LinkedIn: https://www.linkedin.com/in/susandelia/
- Twitter/X: https://x.com/SusanDElia

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Profile page: https://yespress.io/susan-delia
Published by YesPress — https://yespress.io
Last updated: 2026-10-23