# Susan de França

> Susan de França is the New York-based president and CEO of Douglas Elliman Development Marketing, a role she has held since 2011. Previously president of Related Sales, she works with developers, designers and brokers on residential planning, positioning, marketing and sales across US markets and with international clients.

- **Role:** President and CEO at Douglas Elliman Development Marketing
- **Organizations:** Douglas Elliman Development Marketing, Douglas Elliman Real Estate, Related Sales, The Sunshine Group, Davis & Partners, M. J. Raynes Development Corporation
- **From:** New York, United States
- **Known for:** Led development marketing assignments including 150 Charles, 111 Murray, 432 Park Avenue and Faena House., Helped expand the division across New York, Florida, California, Massachusetts and Texas., The division was reported to have about 80 employees and $30 billion in projects in sales or approaching market in October 2025.

## Career timeline

- **—** — Began her real estate career at M. J. Raynes Development Corporation.
- **—** — Held senior roles at The Sunshine Group and Davis & Partners.
- **Before 2011** — Served as president of Related Sales; her work included One Central Park, The Residences at Mandarin Oriental and Superior Ink.
- **2011** — Joined Douglas Elliman Development Marketing as president and CEO.
- **2012** — Began strategic national expansion, according to her October 2025 account.
- **2023** — Moderated a design discussion at 53 West 53, documented in November.
- **2026** — Continued to lead the division as it secured the sales and marketing assignment for The Residences at The Boca Raton.

## Achievements

- Led development marketing assignments including 150 Charles, 111 Murray, 432 Park Avenue and Faena House.
- Helped expand the division across New York, Florida, California, Massachusetts and Texas.
- The division was reported to have about 80 employees and $30 billion in projects in sales or approaching market in October 2025.
- Named alongside Michael Liebowitz in Commercial Observer’s 2025 Power Residential coverage.
- Cited as a mentor by Tracy Tutor and as an influence on Sarah Robertson’s decision to pursue an MBA.

## Latest updates

- **2026-06** — Discussed 15 years leading the division, research, buyer needs and staff development in an Elliman executive interview.
- **2026-05** — The division was appointed exclusive sales and marketing firm for the 75-home Residences at The Boca Raton; Senada Adžem was named executive director of sales.
- **2026-02** — Caitlin Chagan returned as president of the New York development marketing operation while de França continued national leadership.

## Links

- Website: https://www.elliman.com/leadership/susan-de-franca
- LinkedIn: https://www.linkedin.com/in/susan-defranca-4399519

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Profile page: https://yespress.io/susan-defranca
Published by YesPress — https://yespress.io
Last updated: 2026-10-23