# SurveySparrow

> SurveySparrow is an AI-powered omnichannel experience management platform built around conversational, chat-style surveys that feel like a text message instead of a form. Founded in 2017 by Shihab Muhammed and Subin Sebastian, the company turns customer, employee, and market feedback into structured insight using AI agents that ask follow-up questions, detect themes, and route issues to the right team. It serves more than 100,000 customers across 149 countries, from Bacardi and DHL to Flipkart and Siemens, and covers NPS, CX, employee pulse surveys, 360 assessments, forms, and market research in one suite.

- **Founded:** 2017
- **Headquarters:** San Francisco, California, USA
- **Founders:** Shihab Muhammed (Founder & CEO), Subin Sebastian (Co-founder)
- **Team size:** ~400-500 employees
- **Products:** Conversational Surveys, NPS + CX Suite, Pulse / Employee Experience, 360 Assessments, Forms
- **Notable:** Reached 100,000 customers within roughly three years of launch., Introduced what it markets as the world's first chat / conversational surveys, achieving ~40% higher response rates., Bootstrapped growth to an estimated ~$48M in revenue after a single $1.4M seed round.

## Products & services

- **Conversational Surveys** — Chat-style surveys presented one question at a time, modeled on messaging apps, designed to lift completion and response rates by roughly 40%.
- **NPS + CX Suite** — Net Promoter Score and customer experience tooling with omnichannel distribution, real-time dashboards, and closed-loop ticketing to act on detractors.
- **Pulse / Employee Experience** — Recurring employee pulse surveys and engagement tracking for HR and people teams.
- **360 Assessments** — Multi-rater performance reviews for structured employee feedback and development.
- **Forms** — Conversational forms for lead capture, registrations, and payments.
- **Reputation Management** — Monitoring and responding to online reviews across platforms from a single place.
- **CogniVue** — AI text analytics that distills unstructured open-ended feedback into themes and sentiment for Voice-of-Customer analysts.
- **AI Wings / Echo AI** — Generative-AI suite of 20+ features including Echo AI follow-up agents, Enrich AI to structure open responses, SmartReach AI targeting, and a conversational Co-Pilot for instant summaries.
- **Market Research** — Survey-based market research with AI-assisted analysis and reporting.

## Achievements

- Reached 100,000 customers within roughly three years of launch.
- Introduced what it markets as the world's first chat / conversational surveys, achieving ~40% higher response rates.
- Bootstrapped growth to an estimated ~$48M in revenue after a single $1.4M seed round.
- Recognized in multiple G2 reports as Momentum Leader and High Performer.
- Called out during the AWS re:Invent 2025 keynote as a company pushing customer experience with AI.
- Expanded into the MENA region in 2023 with a regional office and dedicated data center.

## Latest updates

- **2025-12** — SurveySparrow highlighted during the AWS re:Invent 2025 keynote for AI-driven customer experience.
- **2024-06** — Launched generative-AI suite 'AI Wings' with 20+ features, including CogniVue text analytics and Echo AI follow-up agents.
- **2023-10** — Expanded into the MENA region with a regional office and a dedicated data center.

## Links

- Website: https://surveysparrow.com
- LinkedIn: https://www.linkedin.com/company/surveysparrow
- Twitter/X: https://twitter.com/surveysparrow
- YouTube: https://www.youtube.com/channel/UC46KB3ylTpodg5ATCozIYoA
- Instagram: https://www.instagram.com/surveysparrow
- Facebook: https://www.facebook.com/surveysparrow

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Profile page: https://yespress.io/surveysparrow
Published by YesPress — https://yespress.io
Last updated: 2026-08-08