# Surest

> Surest is a UnitedHealthcare employer-sponsored health plan that strips out deductibles and coinsurance and instead shows members clear, upfront prices for care before they book it. Founded in 2016 as Bind in Minneapolis, the plan lets people compare providers and treatment options by cost and quality through an app, then pay a single known copay. Rebranded from Bind to Surest in 2022 after UnitedHealthcare took majority ownership, it has grown into the fastest-growing plan in UnitedHealthcare's book, serving close to one million members across employers from family businesses to the Fortune 100.

- **Founded:** 2016
- **Headquarters:** Minneapolis, Minnesota, United States
- **Founders:** Tony Miller (Founder (via Lemhi Ventures); former CEO of Bind)
- **Team size:** Approximately 270 employees
- **Products:** Surest health plan, Surest app, Plan funding options
- **Notable:** Fastest-growing employer-sponsored health plan at UnitedHealthcare, Nearly 1 million members as of April 2025, Maintained year-over-year medical trend under 5% for four consecutive years

## Products & services

- **Surest health plan** — An ACA-compliant employer-sponsored medical plan with no deductibles and no coinsurance. Members see upfront, fixed copays for 490+ services and can compare providers by price and quality before booking.
- **Surest app** — Mobile and web tool that lets members search providers, compare treatment costs and quality ratings, check coverage in real time, and view claim status.
- **Plan funding options** — Available to employers on self-funded, fully insured, and level-funded bases, backed by UnitedHealthcare's national provider network.

## Achievements

- Fastest-growing employer-sponsored health plan at UnitedHealthcare
- Nearly 1 million members as of April 2025
- Maintained year-over-year medical trend under 5% for four consecutive years
- Aon 2024 study found members saved more than $400 per year
- Employers realized up to 15% lower monthly costs per member vs. high-deductible plans
- Members experienced up to 44% reduction in out-of-pocket expenses
- Emergency department visits down 6%; virtual visit usage up 10-fold vs. prior offerings

## Latest updates

- **2022-08** — Bind rebranded to Surest after UnitedHealthcare expanded its ownership stake to a majority.
- **2023-10** — UnitedHealth Group reported Surest drives more preventive care, higher member satisfaction, and lower costs.
- **2024-01** — Hundreds of employers covering 4.4M+ employees offered Surest for 2024; Aon study showed $400+ annual member savings.
- **2025-04** — Surest reached nearly one million members and expanded fully insured availability to 41 states.

## Links

- Website: https://surest.com
- LinkedIn: https://www.linkedin.com/company/surest
- Twitter/X: https://twitter.com/bindbenefits
- Facebook: https://facebook.com/BindBenefits

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Profile page: https://yespress.io/surest
Published by YesPress — https://yespress.io
Last updated: 2026-06-11