# Sureify

> Sureify is a San Jose-based insurtech that sells Lifetime, a low-code, cloud-native SaaS platform life and annuity carriers use to acquire, service, and engage policyholders across web and mobile. Founded in 2012 by Dustin Yoder, it counts Allstate, Amica, Principal, State Farm, AAA Life, Brighthouse Financial and others among its customers.

- **Founded:** 2012
- **Headquarters:** San Jose, California, United States
- **Founders:** Dustin Yoder (Founder & CEO)
- **Team size:** ~250
- **Products:** LifetimeACQUIRE, LifetimeSERVICE, LifetimeENGAGE, LifetimeAGENT, CoreCONNECT
- **Notable:** Total equity capital raised exceeds $26M as of Series C close, Customer roster includes top-tier US life and annuity carriers, Celebrated 10-year company anniversary

## Products & services

- **LifetimeACQUIRE** — Configurable sales experience for buyers and agents to quote, apply, and close life and annuity policies digitally.
- **LifetimeSERVICE** — Web and mobile self-service portal where policyholders can manage policies, beneficiaries, and payments.
- **LifetimeENGAGE** — Engagement layer connecting carriers with policyholders through wellness, education, and lifecycle communications.
- **LifetimeAGENT** — 24/7 portal for life and annuity agents to manage their book of business with the carrier.
- **CoreCONNECT** — Integration and transactional engine that connects Lifetime products to legacy policy administration systems.

## Achievements

- Total equity capital raised exceeds $26M as of Series C close
- Customer roster includes top-tier US life and annuity carriers
- Celebrated 10-year company anniversary
- CEO Dustin Yoder named to The Financial Technology Report's Top 25 InsurTech Executives of 2021

## Latest updates

- **2022-11** — Marked ten years of operation with an open letter from CEO Dustin Yoder.
- **2021-09** — Closed $15M Series C led by Aspen Capital Group.

## Links

- Website: https://sureify.com
- LinkedIn: https://www.linkedin.com/company/sureify-com
- Twitter/X: https://twitter.com/sureify
- Facebook: https://www.facebook.com/sureifylife

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Profile page: https://yespress.io/sureify
Published by YesPress — https://yespress.io
Last updated: 2026-05-23