# Sure

> Sure supplies insurance software and infrastructure for carriers, consumer brands and managing general agents. Its platform connects quoting, policy issuance, payments, servicing and claims so partners can offer branded insurance within their own customer experience.

- **Founded:** 2015
- **Headquarters:** Dallas, United States
- **Founders:** Wayne Slavin (Co-founder and CEO), Jarod Kolman (Co-founder; chief strategy officer as reported by Forbes in 2024)
- **Products:** Insurance platform, Anywhere Insurance, Underwriting AI and Rating AI, Verify AI, Payments AI
- **Notable:** Selected for Forbes Fintech 50 in 2024., Included in the 2023 Deloitte Technology Fast 500., Reported more than USD 1 billion in annual premium flow in November 2025.

## Products & services

- **Insurance platform** — A modular policy system of record connecting underwriting, rating, payments, claims and servicing through APIs and branded experiences.
- **Anywhere Insurance** — Insurance programs pairing configurable products, forms, rates and rules with SaaS infrastructure; actuarial and filing support are available.
- **Underwriting AI and Rating AI** — Quoting, rating and binding against released rates and carrier authority with auditable decision logs.
- **Verify AI** — Coverage verification and monitoring for policy lapses, downgrades and non-renewals.
- **Payments AI** — Premium collection, billing schedules, refunds, adjustments, disbursements and reconciliation.
- **Claims AI and Service AI** — Claims intake through settlement and policy servicing, with exceptions routed to people.
- **Launch AI** — Configures programs from insurance filings and supports ongoing partner operations.
- **Insurance advisory services** — Insurance product design, program launch and operational support for partners.

## Achievements

- Selected for Forbes Fintech 50 in 2024.
- Included in the 2023 Deloitte Technology Fast 500.
- Reported more than USD 1 billion in annual premium flow in November 2025.
- Alcove case study reports policy purchase conversion 30% above a specific benchmark for required-flow iframe partner implementations.

## Latest updates

- **2026-09** — Newsroom lists Sure and Recoop expanding multi-peril disaster insurance nationwide through employer-sponsored benefits.
- **2026-07** — Newsroom lists a payments article on translating insurance filings into transaction instructions.
- **2026-05** — Newsroom lists expansion of Verify to auto lenders and dealers.
- **2026-03** — Jewelers Mutual Group announced a digital jewelry insurance program powered by Sure.
- **2025-11** — Ten-year retrospective reported over USD 1 billion in annual premium flow.
- **2025-02** — The Insurer reported roughly 70 layoffs amid an effort to raise additional capital.

## Links

- Website: https://www.sureapp.com/
- LinkedIn: https://www.linkedin.com/company/sure-insurance/
- Twitter/X: https://x.com/surehq
- Instagram: https://www.instagram.com/surehq/
- Facebook: https://www.facebook.com/surehq/

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Profile page: https://yespress.io/sure
Published by YesPress — https://yespress.io
Last updated: 2026-10-04