# Supercircle

> Supercircle connects retail brands with product recovery infrastructure. Its software and logistics network organize customer trade-ins, returns, damaged goods and excess inventory, then route items into resale, donation or recycling with item-level reporting. Customers include J.Crew, Reformation, FIGS, GUESS and Parachute.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Chloe Songer (Co-Founder and CEO), Stuart Ahlum (Co-Founder and COO), Phong Nguyen (Co-Founder and CTO)
- **Products:** Consumer trade-in programs, Inventory recovery, AI-powered sortation and recovery reporting
- **Notable:** Current website reports 12M+ textiles diverted and 100+ brands on the platform, observed October 2026., Current website reports $50M+ returned to partner P&Ls; this is a company claim about partner value, not Supercircle revenue., J.Crew’s 2024 impact report records more than 20,000 swimwear items diverted through Second-Life Swim.

## Products & services

- **Consumer trade-in programs** — Brand-customized mail-in and store take-back programs with rewards, shipping workflows, customer support and outcome reporting.
- **Inventory recovery** — Collection and routing for excess stock, returns, damages and samples from warehouses, stores and manufacturing into resale, donation and recycling.
- **AI-powered sortation and recovery reporting** — Item-level assessment, destination allocation and traceability across physical recovery facilities and partners.

## Achievements

- Current website reports 12M+ textiles diverted and 100+ brands on the platform, observed October 2026.
- Current website reports $50M+ returned to partner P&Ls; this is a company claim about partner value, not Supercircle revenue.
- J.Crew’s 2024 impact report records more than 20,000 swimwear items diverted through Second-Life Swim.
- Founders named among Vogue Business 100 Innovators in 2024.

## Latest updates

- **2025-12** — Announced a $24 million Series A led by Foundry on December 10.
- **2026-04** — Newsroom highlighted WWD coverage of passing 10 million textiles recycled.
- **2026-06** — Published a June 22 recap of leadership appearances at Trellis Impact 2026 in May.
- **2026-10** — Website observed reporting 12M+ textiles diverted, 100+ brands and $50M+ returned to partner P&Ls; observation date, not an announcement date.

## Links

- Website: https://supercircle.world/
- LinkedIn: https://www.linkedin.com/company/supercircle/
- Twitter/X: https://twitter.com/supercirclewrld
- Instagram: https://www.instagram.com/supercircle.world/

---

Profile page: https://yespress.io/supercircle
Published by YesPress — https://yespress.io
Last updated: 2026-10-05