# Sunwest Communications

> Sunwest Communications is a Dallas-based, privately held public relations and public affairs agency founded in 1982. Under owner and CEO Crayton Webb, the firm has expanded through the acquisitions of Shiroma Southwest and Spaeth Communications while building around a leader-led model: senior practitioners stay involved after the pitch. Its work spans media relations, crisis counsel, corporate social responsibility, creative and digital services, public affairs, government relations, and communications training for companies, nonprofits, foundations, and public-facing leaders.

- **Founded:** 1982
- **Headquarters:** Dallas, United States
- **Founders:** Andrew M. Stern (Founder and Senior Advisor)
- **Products:** Public Relations, Public Affairs, Crisis and Issues Management, Corporate Social Responsibility, Creative and Digital Services
- **Notable:** Reached the owner's stated $5 million revenue target in 2021, one year ahead of the five-year goal, while company-reported revenue had nearly tripled over five years., Ranked No. 2 among North Texas public relations firms by local net fee income for 2021, 2022, and 2024 in Dallas Business Journal lists., Named a Dallas Business Journal Best Place to Work for three consecutive years by the time of its 2022 Stevie Awards submission.

## Products & services

- **Public Relations** — B2B and B2C strategy, media and influencer relations, thought leadership, content, internal communications, events, and spokesperson training.
- **Public Affairs** — Community engagement, coalition building, issue advocacy, and counsel involving local, state, and national decision-makers.
- **Crisis and Issues Management** — Preparation, scenario planning, message development, media response, and reputation counsel before and during high-stakes events.
- **Corporate Social Responsibility** — Strategy and program support for philanthropy, foundations, sustainability, employee engagement, and community investment.
- **Creative and Digital Services** — Brand identity, websites, print and video, social strategy, digital campaigns, monitoring, and content production.
- **LuncefordWEBB Government Relations** — A dedicated government relations and government affairs practice created with Michael Lunceford.
- **Spaeth Training** — Interview, presentation, and witness preparation using Merrie Spaeth's communications methodology.
- **Reputation Matters** — A podcast and video interview series hosted by Crayton Webb about trust, leadership, and public reputation.

## Achievements

- Reached the owner's stated $5 million revenue target in 2021, one year ahead of the five-year goal, while company-reported revenue had nearly tripled over five years.
- Ranked No. 2 among North Texas public relations firms by local net fee income for 2021, 2022, and 2024 in Dallas Business Journal lists.
- Named a Dallas Business Journal Best Place to Work for three consecutive years by the time of its 2022 Stevie Awards submission.
- Generated more than 6.2 million impressions for a Coca-Cola Southwest Beverages recruiting campaign across Texas and Oklahoma.
- Built a Coca-Cola Southwest Beverages employee-recognition campaign spanning more than 8,000 associates, seven plants, and 37 distribution facilities.
- Expanded through the acquisitions of Shiroma Southwest in 2021 and Spaeth Communications in 2023.
- Opened a Fort Worth office and launched the LuncefordWEBB government relations practice in 2022.

## Latest updates

- **2026-09** — Released Reputation Matters episode 22 with Carry The Load co-founder and former Navy SEAL Stephen Holley on remembrance, service, and sustaining a mission.
- **2026-08** — Released episode 21 with Dallas Wings chief marketing officer Elyse Slayton and hosted a webinar on why advocacy matters.
- **2026-06** — Published a public-affairs webinar on federal and state policy developments and continued the Reputation Matters podcast series.
- **2026-03** — Released Reputation Matters episode 18 with Jay Rosser on reputation, leadership, and his work with T. Boone Pickens.
- **2025-10** — Published an interview with former CNN chief White House correspondent Jim Acosta on journalism, trust, and accountability.
- **2023-10** — Acquired Spaeth Communications and formed Spaeth Training under founder Merrie Spaeth.

## Links

- Website: https://sunwestpr.com
- LinkedIn: https://www.linkedin.com/company/sunwest-communications
- Twitter/X: https://twitter.com/sunwestpr
- YouTube: https://www.youtube.com/user/sunwestpr
- Instagram: https://instagram.com/sunwestpr
- Facebook: https://www.facebook.com/sunwestpr

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Profile page: https://yespress.io/sunwest-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-23