# Sunshine Sachs Morgan & Lylis

> Sunshine Sachs Morgan & Lylis is an independent communications and narrative-strategy firm whose real product is attention choreography: deciding what a client should say, who should hear it, and which mix of press, creators, events, partnerships and owned media can make the message travel. Founded in New York in 1992, the firm works across entertainment, consumer brands, technology, sports and social impact, with about 250 employees and offices in the United States and London.

- **Founded:** 1992
- **Headquarters:** New York, United States
- **Founders:** Ken Sunshine (Founder and Partner)
- **Products:** Public relations and thought leadership, Crisis communications, Talent and influencer integration, Brand integration, Creative services and content development
- **Notable:** Grew from fewer than 10 employees to more than 250 by 2022., Ranked No. 4 on Observer's 2026 PR Power List., Represented more than 60 entertainment and cultural events globally in 2025.

## Products & services

- **Public relations and thought leadership** — Media strategy and storytelling across television, podcasts, newsletters, LinkedIn, speaking opportunities and awards.
- **Crisis communications** — Scenario planning, rapid response and internal and external counsel for reputational risk.
- **Talent and influencer integration** — Earned and paid campaigns connecting brands with creators, public figures, agents and publicists.
- **Brand integration** — Partnership, licensing and sponsorship strategy designed to create cultural relevance and commercial return.
- **Creative services and content development** — An in-house studio for copy, design, content production and brand strategy.
- **Social media** — Audience analysis, channel strategy and content for platforms including TikTok, Instagram and Reddit.
- **Affiliate marketing** — Programs that combine commerce analytics with editorial storytelling, earned media and influencer placements.
- **AI consulting** — External and employee communications for AI products, policies, adoption and risk scenarios.

## Achievements

- Grew from fewer than 10 employees to more than 250 by 2022.
- Ranked No. 4 on Observer's 2026 PR Power List.
- Represented more than 60 entertainment and cultural events globally in 2025.
- Work contributed to more than 175 nominations and awards across the Oscars, Emmys, Tonys and Peabodys in 2025.
- At Sundance 2024, the firm reported work across more than 90 red carpets, more than 25 panels and 17 clients.
- Built client relationships lasting more than a decade with figures and organizations including Leonardo DiCaprio, Feeding America, Lin-Manuel Miranda, Tyler Perry and Girl Scouts of the USA.

## Latest updates

- **2025-12** — Launched a new public website built by the firm's Brand Studio after describing itself as having barely had one for 35 years.
- **2025** — Worked with the USTA to introduce the U.S. Open's first Creator Credential, granting access to 45 creator partners.
- **2025** — Expanded in Europe by appointing former Netflix EMEA communications executive Sarah Corney to lead the London office.
- **2024-01** — Reported work across more than 90 red carpets, more than 25 panels and 17 clients at the Sundance Film Festival.
- **2022-03** — Promoted Keleigh Thomas Morgan and Heather Lylis to co-presidents and added their names to the firm.

## Links

- Website: https://ssmandl.com
- LinkedIn: https://www.linkedin.com/company/ssmandl

---

Profile page: https://yespress.io/sunshine-sachs-morgan-and-lylis
Published by YesPress — https://yespress.io
Last updated: 2026-09-24