# SUNNY505

> SUNNY505 is an Albuquerque-based, women-owned advertising and communications firm that combines brand strategy, creative, media, public relations, social, events, influencer work and production. Founded by Joanie Griffin in 1990 as Griffin & Associates, the business expanded through alliances and mergers, then completed a deliberately planned leadership transition to longtime employee Dezaree Vega-Garcia. Its strongest niche is translating complex, public-facing work for governments, destinations, infrastructure projects and regional institutions into campaigns people can understand and act on.

- **Founded:** 1990
- **Headquarters:** Albuquerque, United States
- **Founders:** Joanie Griffin (Founder and Founding Principal), David Hayduk (Co-founder of the 2019 SUNNY505 alliance and founder of HK Advertising)
- **Products:** Strategy and research, Creative and digital, Media planning and buying, Public relations and public engagement, Social, influencer and production
- **Notable:** Listed on the Inc. 5000 in 2008, 2013, 2015, 2020, 2021 and 2022., Named an Inc. Best Workplace in 2021, 2022, 2024, 2025 and 2026., Named Company of the Year by Albuquerque Business First in 2019.

## Products & services

- **Strategy and research** — Brand, communications, media, content and social strategy supported by research, insight and reporting.
- **Creative and digital** — Brand identity, integrated campaigns, websites, communication design, point-of-sale materials and merchandise.
- **Media planning and buying** — Planning, placement, monitoring and reporting across broadcast, print, outdoor, display, paid social and programmatic channels.
- **Public relations and public engagement** — Media relations, public-awareness campaigns, crisis planning, news conferences, op-eds, spokesperson training and community outreach.
- **Social, influencer and production** — Social campaigns, content production, community management, influencer activations, film, photography, animation and post-production.
- **Events and community relations** — Event planning and execution, stakeholder engagement and charitable-giving programs.

## Achievements

- Listed on the Inc. 5000 in 2008, 2013, 2015, 2020, 2021 and 2022.
- Named an Inc. Best Workplace in 2021, 2022, 2024, 2025 and 2026.
- Named Company of the Year by Albuquerque Business First in 2019.
- Received a Corporate Philanthropy Award from the Association of Fundraising Professionals in 2018.
- Won an American Graphic Design Award in the 2022 Graphic Design USA competition, which selected fewer than 10 percent of more than 10,000 entries.
- Won a 2024 Silver ADDY for the Santa Fe Film Office website.
- A Spaceport America earned-media relaunch generated more than 1,000 positive stories and 540 million impressions within a year, according to a 2025 sponsored case account.
- A pandemic-era Gallup tourism campaign shifted toward social and digital outdoor-adventure messaging and increased reach by 75 percent, according to a 2025 sponsored case account.

## Latest updates

- **2026-06** — Inc. named SUNNY505 a 2026 Best Workplace in its micro-company category; CEO Dezaree Vega-Garcia was also selected for Albuquerque Business First's 2026 Women Who Mean Business class.
- **2025-11** — The agency produced Albuquerque Regional Economic Alliance's annual 505 Awards honoree videos and designed the New Mexico Hospitality Association's TopHat Awards program.
- **2025-10** — SUNNY505 coordinated public relations around the launch of UP.Abundance, a New Mexico climate and mobility venture strategy backed by UP.Partners.
- **2025-07** — The company bought its office building at 9426 Indian School Road NE for $675,000 to consolidate the team under one roof.
- **2024-05** — Public reporting described completion of the long-planned ownership and CEO transition from Joanie Griffin to Dezaree Vega-Garcia.

## Links

- Website: https://sunny505.com
- LinkedIn: https://www.linkedin.com/company/sunny505
- Twitter/X: https://x.com/wearesunny505
- Facebook: https://www.facebook.com/wearesunny505

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Profile page: https://yespress.io/sunny505
Published by YesPress — https://yespress.io
Last updated: 2026-09-20