# Sunny Pokala

> Sunny Pokala is the founder and CEO of Amtex Systems and chairman of Amtex Group. He founded the technology consulting business in 1997 after working in financial services, later expanded into hospitality, co-founded the voice-based social platform Hoote with Soundarya Rajinikanth, and is listed as an investor in Trendalyze. His public writing addresses enterprise innovation, AI and digital trust.

- **Role:** Founder and CEO, Amtex Systems Inc; Chairman, Amtex Group
- **Organizations:** Amtex Systems Inc, Amtex Group, Hoote (later Huut), Trendalyze, Forbes Technology Council
- **Education:** Bachelor’s degree in computer science, University of Madras, Master’s studies in computer science, New York Institute of Technology, MBA (reported in a 2007 interview), Baruch College, New York
- **Known for:** Founded Amtex Systems in 1997 and developed a business serving international enterprise customers., Co-founded Hoote, launched in October 2021, with Soundarya Rajinikanth., Listed as an investor in analytics company Trendalyze.

## Career timeline

- **1993** — Completed undergraduate computer science studies at Madras University; subsequently moved to New York for further study.
- **1995** — Joined JPMorgan’s equity derivatives group.
- **1997** — Founded Amtex Systems Inc.
- **2006** — Announced offshore development centers in Delhi and Chennai and an expansion plan for India.
- **2007** — Described Dosa Hut restaurants in New York and a partnership in Harrisons Hotel in Chennai.
- **2021** — Co-founded Hoote with Soundarya Rajinikanth; the voice-based social app launched in October.
- **2024** — In July, reporting described Hoote, renamed Huut, as inoperative; no official app-status announcement was reported.
- **2025** — Published a February Forbes Technology Council column on AI’s next applications.

## Achievements

- Founded Amtex Systems in 1997 and developed a business serving international enterprise customers.
- Co-founded Hoote, launched in October 2021, with Soundarya Rajinikanth.
- Listed as an investor in analytics company Trendalyze.
- His Forbes Council biography reports Amtex’s receipt of a CII Connect award for exemplary application of technology.

## Latest updates

- **2025-02** — Published “What Can AI Do Next?” through Forbes Technology Council on February 14, addressing applications including finance, cybersecurity and AI agents.
- **2024-08** — Published “How Can Your Business Gain Digital Trust?” on August 22.
- **2024-07** — July 10 reporting found Hoote/Huut unavailable for registration and login and noted no official announcement about its status.

## Links

- Website: https://www.amtexsystems.com/
- LinkedIn: https://www.linkedin.com/in/sunny-pokala-b83045105/

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Profile page: https://yespress.io/sunny-pokala
Published by YesPress — https://yespress.io
Last updated: 2026-10-23