# Sunghoon (Ben) Bae

> Sunghoon (Ben) Bae is the co-founder and co-CEO of Seoul-based Willog. His earlier distribution businesses exposed gaps in shipment records; he subsequently helped develop a QR-based condition-monitoring approach and leads a company connecting cargo sensors, software and logistics intelligence.

- **Role:** Co-Founder & Co-CEO at Willog
- **Organizations:** Willog, Seohyun
- **Education:** Hanyang University Graduate School of Entrepreneurship
- **Known for:** Co-founded Willog and helped establish its QR-based cargo condition-monitoring approach., Led Willog alongside Daniel Yun as the company announced more than 200 enterprise customers in May 2026.

## Career timeline

- **Before 2021** — Worked in food distribution and as a startup incubation manager.
- **2021** — Co-founded Willog with Jihyun Yoon; the company was incorporated in May.
- **2022** — Described the founders’ independent decision-making structure and his technology and domestic-market responsibilities.
- **2026** — Continues as co-CEO during the Series B-2 announcement and Willog Vision launch.

## Achievements

- Co-founded Willog and helped establish its QR-based cargo condition-monitoring approach.
- Led Willog alongside Daniel Yun as the company announced more than 200 enterprise customers in May 2026.

## Latest updates

- **2026-09** — Willog launched Vision, linking recording, response, evidence and compensation.
- **2026-09** — Willog signed a joint international cargo visibility pilot agreement with KTNET on September 15.
- **2026-05** — Willog announced Series B-2 investment backed by seven investors.
- **2026-04** — Hanyang University published an interview with Bae about his entrepreneurial origins and goals.

## Links

- Website: https://www.willog.io/en
- LinkedIn: https://www.linkedin.com/in/cryptograin/

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Profile page: https://yespress.io/sunghoon-bae
Published by YesPress — https://yespress.io
Last updated: 2026-10-14