# Sunflower Group

> Sunflower Group is a US brand activation agency with roots in product sampling and capabilities spanning experiential programs, field staffing, assisted sales, consumer promotions and social community management. Founded by Dennis Garberg in 1978, it joined Advantage in 2014; its public website now redirects to AMP. Documented work includes Jim Beam retail personalization and SUNNYD social campaigns.

- **Founded:** 1978
- **Headquarters:** New York, United States
- **Founders:** Dennis Garberg (Founder)
- **Products:** Product sampling and retail demonstrations, Experiential marketing, Activation staffing and logistics, Assisted sales, Social strategy and community management
- **Notable:** Ranked 75th on Adweek’s 2023 Fastest Growing Agencies list, with 106% growth shown in the ranking., SUNNYD Community Management received the Audience Honor at the 14th Annual Shorty Awards., Joint SUNNYD TikTok entry was a finalist at the 16th Annual Shorty Awards.

## Products & services

- **Product sampling and retail demonstrations** — Programs that introduce products to shoppers through trial and staffed demonstrations.
- **Experiential marketing** — Brand experiences, mobile tours, street teams and live consumer engagement.
- **Activation staffing and logistics** — Field staffing, training, warehousing, fulfillment and execution support.
- **Assisted sales** — Product-informed demonstrators who explain products and support purchase decisions.
- **Social strategy and community management** — Social content, audience conversations and creator participation, documented in SUNNYD campaigns.
- **Consumer promotions** — Promotional programs, including documented sweepstakes administration.

## Achievements

- Ranked 75th on Adweek’s 2023 Fastest Growing Agencies list, with 106% growth shown in the ranking.
- SUNNYD Community Management received the Audience Honor at the 14th Annual Shorty Awards.
- Joint SUNNYD TikTok entry was a finalist at the 16th Annual Shorty Awards.
- A 2015 report described roughly 300,000 sampling events annually; this is a historical figure.

## Latest updates

- **2025-05** — Agency EA announced that former Sunflower Group president Dee Hall had joined its board.
- **2026-10** — Research check: sunflowergroup.com redirects to AMP. This observation does not establish a merger date or legal dissolution.

## Links

- Website: https://www.sunflowergroup.com/
- LinkedIn: https://www.linkedin.com/company/thesunflowergroup
- Twitter/X: https://twitter.com/SunflowerGroup
- Facebook: https://www.facebook.com/theSunflowerGroup

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Profile page: https://yespress.io/sunflower-group
Published by YesPress — https://yespress.io
Last updated: 2026-10-23